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Digital ad industry body IAB Australia has chosen not to endorse secondary crediting for video within Nielsen's Digital Content Ratings (DCR), following the company's admission that viewing time qualifiers for the product will be delayed until February 2019.Read More
In the US, ad tech company Viant has launched two tools: Sales Tactic Optimization and Purchase Cycle Targeting, to help CPG marketers improve their targeting and measurement capabilities during the flight of a campaign.Read More
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