Our specialist area is qualitative research based on understanding of consumer psychology and how people interact with brands and communications.

We combine training in psychology with first hand experience in advertising and public relations.

We operate under ESOMAR (European Society for Opinion and Marketing Research) guidelines and code of practice.

We have membership of ESOMAR, Market Research Society (UK), QRA (UK) the Marketing Society (IRL) and The Marketing Institute of Ireland.

As the only Ireland based member of the QRCA (Qualitative Research Consultants Association) in the United States we have unrivalled access to fieldwork and viewing facilities throughout North America.

We work throughout Ireland, North and South, and have extensive experience of working with Irish companies in the USA.