Metaphorix


Metaphorix[TM] is a brand new tool that uses Web 2.0 animated visualizations of metaphor to plug directly into consumers' immediate emotional response to brands or advertising.
View

Neuromania - a warning


Neuromania, the New Irrationalism and why we need to Rehumanise research - David Penn's talk from Research 2012
View

Automatix - Winner of the 2014 Innovation in Research Methodology award


Much of what we know, feel and think about brands and advertising lies beyond the reach of explicit techniques. Automatix[TM] is an implicit and metaphorical approach that provides clients with commercial insight denied to conventional approaches.
View