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Faraday Road, Crawley, W. Sussex, RH10 9TF
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Who to contact?
Dominic Buck / Yvonne Taylor / Keith Greenhoff
Address:
Windsor PlaceFaraday Road, Crawley, W. Sussex, RH10 9TF
Telephone:
01293 558955
Fax:
01293 534963
Email:
info@productperceptions.com
Web:
https://www.productperceptions.com
PPL Insights
product perceptions is a specialist market research agency conducting consumer and sensory research in the UK and internationally.
Recent News: DRNO (Daily Research News Online)
LINKS AND FEATURES
Sensory Research - the ladder to commercial success
The paper covers the steps to commercial success through the different techniques of sensory research, including customer response to sensory characteristics, decoding attribute dynamics and identification of sensory drivers. A number of examples are given within the paper.
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