Concept Screening and Building


What? Why? Wow! BuzzBack's Concept Study gives you the What? the Why?, and the 'Wow! I never thought of that!'
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Attitude and Usage / Exploratory


BuzzBack's A&U introduces a compelling new way to examine your consumer's relationship to your product, brand, category and/or competition.
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Naming Studies


Identifying the right name for a new product is crucially important. Not only is it the first line of communication with a consumer, but, often, a product's name makes a substantial impression before your consumer is educated about the product's qualities and functions.
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Environmental concern changing consumers' lives and buying habits


Concern about the environment and global warming is not only influencing how consumers live their lives, but also impacting their buying habits.
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