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CEO Martha Walker
Director of Research (Global), Young Presidents Organization|Panicos Christopoulos, Managing Director, 360Insights|Piotr Idzik, MD, MASMI Poland Results of DigitalMR's Segmentation Analysis of YPO's 20,000 member CEOs - corporate leaders in more than 120 nations worldwide - were invaluable, measurably exceeding Scope of Work contract expectations. The results enabled YPO to identify from myriad demographic data six statistically distinguished segments of members and their unique, dominant characteristics. The Segmentation Analysis results and the continuous update of the CRM enabled YPO to inventory Executive Education offerings and develop higher quality, more relevant offerings for each segment. Segmentation further enabled YPO to target marketing and communications content and distribution for each segment with new laser precision resulting in higher levels of education program participation and satisfaction among members of each segment.|Choosing DigitalMR as our online platform supplier gives us peace of mind in terms of being up-to-date and ahead of technology-led data collection methods.

DigitalMR does not only provide technical support but also supports with marketing and promotional materials to be used for client pitches and presentations.|The DigitalMR eCommunities platform emphasizes the MASMI Poland image of a cutting edge research agency and helps create long term relationships with our clients due to the nature of the offering.

We found the DigitalMR support and client service very responsive with a can-do attitude.

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