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Who to contact?
Jorge Martin Frech
Address:
Blvd. Los Próceres 238
San Pedro Sula, Honduras, C.A.
Telephone:
+504.2545.3100
Fax:
+504.2545.3101
Email:
info@mercaplan.com
Web:
https://www.mercaplan.com

Mercaplan Central America and Caribbean

With 140 professionals in staff and a superior quality local agency in each market, MERCAPLAN Central America & Caribbean provides premier qualitative and quantitative marketing and opinion research in Honduras, Guatemala, El Salvador, Costa Rica, Nicaragua, Panama, Dominican Republic and rest of the Caribbean. All major cities have focus group facilities available.
Recent News: DRNO (Daily Research News Online)

SPECIALISMS
Main sectors worked in:
Advertising; Drink; Food incl Confectionery; (Traditional) Media; Social / Opinion / Public Sector

Main countries worked in:
Mexico / Central America

Main projects undertaken:
Advertising Research; Branding / Image Research; Customer Satisfaction Research; Usage & Attitude Research

Main fieldwork types used:
Ethnography; Face-to-face interviewing; Group discussions; Mystery Shopping; Neuromarketing, Eyetracking, Biometrics; Social Media Analysis; Telephone interviewing