Anil Goel has joined Nielsen as Chief Engineering Officer, leading its technology and engineering teams to drive product innovation and advanced technology adoption. He is based in Bengaluru, India and will report to CEO Karthik Rao. More
Advertising Resource Management (ARM) software company MINT has appointed Christoph Kruse as Global Marketing Director. He was previously Director of Regional Marketing in Europe at Outbrain. More
Comscore has announced that its Directors will now support the addition of Matthew F. McLaughlin to the Board at the forthcoming 2024 annual meeting of stockholders. Former DoubleVerify exec McLaughlin was put forward by activist shareholder 180 Degree Capital Corp in January. More
WPP-owned ad agency VML is to upgrade its proprietary digital commerce tech and retailer intelligence suite via a partnership with retail ecommerce management platform CommerceIQ. The latter's generative and predictive AI will help VML to optimize clients' digital shelf performance. More
In New York, AI-powered ad tech company Smartly has launched Brand Pulse, which taps data from Comscore and GWI (Global Web Index) as well as its own sources to give users a holistic view of the customer journey, including ad impact. More
In Vancouver, BC, Canada, 'creator commerce' platform Trnd has launched a service called Advanced Brand Analytics, allowing users to evaluate their influencer marketing strategies with the help of data on creator performance, audience engagement and conversion. More
Customer journey management and insights firm TheyDo, based in Amsterdam, has secured $34m in funding, with which to increase R&D - focused on AI and data ingestion - and build out its customer-facing team in the US. More
Personalized shopping experience company Fermat, based in San Francisco, has more than doubled its funding to date with a $17m raise. The firm's software allows users to launch, test and optimize web pages based on individual customer journeys and the preferences and intentions they reveal. More
Digital media measurement specialist DoubleVerify (DV) has expanded its partnership with media giant NBCUniversal, to provide program-level measurement solutions across OTT devices, including CTV. More
San Francisco-based predictive intelligence firm 6sense has appointed Jerome Levadoux as its first Chief Product Officer. More
Similarweb has announced the acquisition of ad intelligence specialist Admetricks, whose software will now form the core of a new Similarweb Ad Intelligence product. More
Customer data science pioneer dunnhumby has partnered with location analytics specialist Placer.ai in the US to provide retailers and CPG companies with a combination of on-and off-line customer insights and personalize customer communications and experiences. More
Manchester, UK-based fieldwork firm Omnisis has teamed up with business and politics publication The Economist to launch an interactive tool predicting how people may vote in the next general election. More
Madrid-based digital marketing group Samy Alliance, the parent of British-based research firm Capture Intelligence, has acquired Helsinki-based social media agency Kurio, giving it a presence in the Nordic countries. More
Singapore-based customer experience solutions firm TDCX is to be acquired and taken private by a team led by its CEO and founder Laurent Junique, via a merger valuing the nearly 18,000-strong company at around $1.037bn. More
In Philadelphia, account intelligence provider MRP has merged with b2b technology insights and lead generation firm CONTENTgine, to create an end-to-end provider for the entire b2b technology sales and marketing process, from demand generation to sales pipeline activations. More
Business services colossus Accenture has acquired Melbourne-based marketing tech consultancy The Lumery, adding expertise in areas including personalization, CRM and loyalty, testing and experimentation, and automation to its Accenture Song division Down Under. More
NIQ, the consumer intelligence company previously part of Nielsen and now combined with GfK, has launched a Global Media Division, which it says is 'designed to enhance the value advertisers derive from their marketing efforts' - and has appointed Lana Busignani to lead it. More
Data collaboration platform InfoSum has announced a partnership with independent media agency Canvas Worldwide, allowing the latter's clients to activate and enrich their first party data. More
In Oregon, identity verification specialist SheerID has launched two new services: Marketing Hub, a curated marketplace of solutions to engage communities; and DataConnectors, which streams verified first-party consumer data into more than 400 martech solutions including CRM and CDP systems. More
WPP has reported preliminary results for the full year 2023, with revenue (less pass-through costs) of £11.86bn, up 0.9% on a like-for-like basis, and operating profit down more than 60% to £531m. More
Atlanta, GA-based AnalyticsIQ has added to its range of healthcare solutions with the launch of an enriched National Provider Identifier (NPI) data offering, promising marketing and analytics teams deeper insights into healthcare providers (HCPs) as individuals, to improve targeting and engagement. More
The Market Research Society of India (MRSI) has launched a new Socio-Economic Classification System, ISEC, which it says is 'far more representative, stable and less volatile' than its predecessor, NCCS. More
Business services behemoth Accenture has agreed to acquire CX analytics provider GemSeek, for an undisclosed sum. More
Atlanta-based call tracking, marketing and lead intelligence platform CallRail has added AI-driven, self-reported attribution capabilities to its CallRail Labs innovation program, promising visibility into the impact on sales of branding, word of mouth, social media and other channels. More
Packaging, NPD and shopper specialist PRS IN VIVO has appointed Richard Bordenave as global Chief Behavioral Officer. More
FIXR, which provides audience insights and actionable data for event organisers worldwide, has appointed former Eventbrite VP Joel Crouch as Chief Revenue Officer. More
GroupM's new data / audience planning agency EssenceMediacom has formed a dedicated data, technology and analytics function to 'deliver business solutions to clients in the post-cookie era'. Poorani Adewole transfers in from Mindshare to lead the unit as Chief of Data, Technology and Analytics. More
B2B purchase intent data specialist TechTarget has announced a partnership with software review and assessment site G2, to help B2B enterprise technology buyers through the purchase cycle. More
Publisher Gannett / USA TODAY Network has appointed a dedicated Chief Data Privacy Officer, Marci Moss, with a remit to safeguard the information entrusted to its publications by clients, partners, users and employees. More
Canada-based B2B data services company Rhetorik has announced the acquisition of 1 Stop Data Ltd, another B2B data business based in Wokingham, UK. More
AI-based ad optimisation and measurement firm LoopMe has announced the recruitment of more than fifty new employees, growing its workforce by some 20%. This includes the appointments of Slava Taraskin as VP Business Development, and Adam Parker as VP of Corporate Development & Strategy More
US-based B2B data and software firm ZoomInfo has launched Copilot, an AI-powered solution promising to bring its data together with a client company's first party CRM data and provide insights for use by salespeople. More
Consumer research platform GWI has partnered with Dynata to launch a solution called GWI Audience Activation, offering end-to-end marketing including segmentation, profiling, planning and activation, for pre-built or bespoke segments using the firms' global audience data. More
In Dallas, Texas, data-driven marketing and business intelligence solutions firm Data Axle - formerly Infogroup - has hired Andrew Frawley as its new CEO. He replaces Mike Iaccarino, who will remain as Chairman but dedicate himself to running a European-based direct marketing business. More
With election year well underway, Comscore has announced an integration with political data provider TargetSmart, giving the latter's clients access to the former's granular media planning and evaluation data. More
Tel Aviv-based Octup, which provides an operational AI-driven ecommerce insights platform, has raised $4m in a Pre-Seed funding round, with which to roll out its end-to-end discovery platform for ecommerce, add talent and expand to new markets. More
In the US, cookieless targeting and digital identity solutions firm Semcasting has launched RTVM, a tool offering political campaigns 'complete transparency' across platforms into which voters they have and have not 'reached' with which messages. More
Media measurement and optimisation platform Integral Ad Science (IAS) has rolled out an AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product, across Facebook and Instagram Feed and Reels. More
Digital consulting, marketing and tech business Emtec is unifying its businesses and rebranding as Bridgenext. Its services include data, analytics and AI, as well as the creation and measurement of digital experiences. More
Consumer data giant Circana has announced changes to its commercial organisation including the appointment of former CPG sector President Jeremy Allen as Chief Commercial Officer. Tim Bush, currently President, General Merchandise, will retire by the end of the year after two decades at Circana and NPD. More
In the US, innovation and experience consultancy Bounteous is to merge with digital engineering, data and AI services provider Accolite Digital, creating a new end-to-end digital transformation services consultancy with a focus on 'co-innovation'. More
Berlin, Germany-based enterprise customer data solutions provider Zeotap has appointed former Deutsche Bank Group CEO Western Europe Frank Krings as a Strategic Advisor, supporting its growth in the EU banking, insurance and asset management industry. Krings has also invested in the company. More
In the US. customer experience company Harte Hanks has made permanent the previously Interim CFO role of David Garrison, and appointed David Fisher as Chief Transformation Officer. More
Australia-based insights and data business Pureprofile has announced revenue up 8% to $AUD 24m for the half year ended 31st December, and EBITDA of $AUD 2.4m, up 6% or 21% on a like-for-like basis. More
Australian independent media agency Kaimera has appointed former GroupM exec Brett Camilleri as its first Chief Data Officer. More
In the US, personalized content and viewer insights provider ThinkAnalytics has appointed former Comscore exec Andrew Read as VP Sales, EMEA; and Roger Sherwood, formerly of AWS, as SVP Professional Services for the Americas. More
In New York, data collaboration platform InfoSum has inked a deal with DIRECTV Advertising, to create a first party data-matching solution for advertisers. More
In the US, Connected TV ad management and measurement solution MNTN has announced a full integration with marketing analytics platform Rockerbox, promising clients enhanced cross-device measurement and accurate attribution of MNTN's proprietary Verified Visits and business outcomes. More
Former Ipsos and Gartner senior exec Lorenzo Larini has joined Advertising Resource Management (ARM) software firm MINT, headquartered in Milan, as Global CEO. He replaces founder Andrea Pezzi, who moves to a new role as Chairman. More
US-based decentralized data marketplace Masa Network has secured $5.4m in Seed funding, to pursue its goal of 'a fair data economy where you own and profit from your personal data'. More
In London, data-driven CXM company Merkle has launched a dedicated UK and Ireland Salesforce practice, promising clients the tools to optimise their use of data to enhance the customer experience. More
Digital media measurement company DoubleVerify (DV) has promoted Jack Smith to Chief Innovation Officer, and brought in Alex Valle to fill Smith's previous role as Chief Product Officer. More
Sir Martin Sorrell's digital marketing group S4 Capital has issued a trading update following a 'difficult year' in which revenue declined around 4%, and says it does not expect any improvement in macro-economic conditions this year. More
Veteran digital marketing firm Razorfish, a subsidiary of Publicis, has promoted Sisi Zhang to serve as its Chief Data and Analytics Officer, and hired Matt Lefever as COO. More
Unified CX platform provider Nextiva has announced the acquisition of contact center software firm Thrio, promising to bring sophisticated CX technology to all sizes of business. Terms of the deal were not disclosed. More
Nearly two years after US-based Mavrck bought fellow social media marketing company Later, the two companies have united under the acquired firm's brand name. More
Data sharing and activation platform LiveRamp has agreed to acquire clean room software provider Habu, for cash and stock totalling around $200m. LiveRamp says the deal will 'unlock powerful measurement and analytics use cases' as well as more generally enhancing its collaboration offer. More
Consumer intelligence specialist NIQ has announced a deal with TruAudience, the marketing solutions division of global information and insights company TransUnion, combining FMCG purchase data with identity graph software to offer robust audience modelling. More
Marcoms group Interpublic has announced that Chad Engelgau, CEO of its data and marketing services company Acxiom, will leave at the end of this month, after a total of seventeen years with the company, to pursue an opportunity in the non-profit sector. A search for his successor is underway. More
CRM software giant Salesforce has announced a series of new data and AI-powered tools designed to enhance shopper experience by giving merchandisers and marketers a real-time understanding of customer behavior and preferences. The solutions are based on the firm's Einstein 1 Platform. More
In San Francisco, AI-based personalized content creation specialist Typeface has announced an integration with Microsoft's Dynamics 365 Customer Insights platform, which it says will reduce the complexities of end-to-end campaign management and enhance ROI. More
GroupM, WPP's media investment group, has announced it will integrate behavioral data into its Choreograph insights platform via Google's Audience Insights API. More
UK-based b2b services group Informa Plc is combining part of its business with US-based b2b purchase intent specialist TechTarget to create a new company in which Informa will hold a majority stake. The British firm will also pay $350m in cash. More
British-based behavioural intelligence platform NumberEight, which provides privacy-focused solutions for advertising, has secured $2.7m in Pre-Series A funding. The money will be used to drive commercial growth, enhance product development and expand in the US. More
WPP is examining a possible sale of its remaining stake in Kantar, according to sources quoted by Bloomberg. More
Video campaign delivery and analysis firm Simulmedia has reinforced its top management with a new structure. Founder and CEO Dave Morgan moves to the role of Executive Chairman, while COO Jon Werther becomes CEO, with greater oversight of operations and day-to-day direction. More
Data collaboration platform InfoSum has launched a new solution called Private Path, aiming to help client organizations securely maximize the value of first-party data outside the clean room environment. More
Customer engagement platform Twilio has appointed a new Chief Executive. Co-founder Jeff Lawson is stepping down from the role and from the Board, and Khozema Shipchandler, formerly President of the Twilio Communications division, succeeds him in both capacities. More
Audience data and omniscreen measurement tech firm SambaTV has announced a partnership with independent cross-media dataset HyphaMetrics, combining data from the former's opted-in devices and the latter's panel. More
Consumer data giant Experian has announced new partnerships with media marketplace Sonobi and first party commerce data firm Attain. More
Manchester, UK-based RealityMine, which monitors consumer use of digital devices for behavioural insights, has promoted Graham Dean to serve as its first Chief AI Officer and Ewan Leith to replace him as Chief Technology Officer. More
Snowflake, whose Data Cloud and Marketplace allow companies to collaborate in building data applications, has acquired clean room solutions provider Samooha. More
Social media intelligence and analytics group Meltwater will benefit from a $65m investment from Norwegian private equity firm Verdane, which takes an 11% stake in the company as a result - valuing Meltwater at around $592m. More
New York-based digital video ad and analytics platform Innovid has appointed Dani Cushion as Chief Marketing Officer (CMO). She is based in Atlanta and will report to Chief Commercial Officer Dave Helmreich. More
Marcoms group Stagwell has promoted Elspeth Rollert to become the first CEO of its Stagwell Marketing Cloud (SMC) division. She was previously its CMO. More
Consumer data and analytics firm NIQ has announced the launch of NIQ Labs, an innovation center which it says will 'harness the collective power of top-tier talent and capabilities acquired through strategic M&As'. More
London-based digital customer experience agency Great State has promoted Jinny Mitchell-Kent and David Chandler to serve as Joint Managing Directors, effective immediately. They replace and will report to Stuart Avery who steps back into the role of Non-Executive Chairman. More
DRNO's News Editor of seventeen years Mel Crowther passed away last week after a battle with cancer. Mel has been a wonderful colleague and the driving force in making this publication what it is today, as well as a well-loved figure in the industry, and I'm sorry I know her loss will come as a shock to a lot of you. More
Consumer insights firm Big Village has launched a platform called Audience Intelligence, promising to help clients understand, target and evaluate consumer and b2b segments. More
In Pasadena, California, behavioral and location insights specialist Near Intelligence, Inc. has announced it has entered Chapter 11 proceedings in a US Bankruptcy Court, which will supervise the attempted sale of its assets. More
Unified CX management platform Sprinklr has reported continuing strong growth, in financial reporting for the third quarter. Revenue rose 18% to $186.3m. More
WPP's consumer data specialist Wavemaker has appointed Irin Rahman as Chief Data and Technology Officer in the UK. More
Marcoms group Stagwell, the owner of the Harris Poll and Harris X brands as well as Maru Group, has announced European expansion plans with the launch of a 'global hub' office in London next month, and the promotion of James Townsend to serve as its first CEO of EMEA. More
Marketing measurement, attribution and analytics provider AppsFlyer has acquired oolo, a user acquisition and monetization decision-making platform. More
In the US ThinkAnalytics, which provides TV content discovery, viewer data insights and cross-platform ad targeting services, has appointed former Cisco and AWS exec Marc Aldrich as Worldwide CEO, starting in the new year. More
Customer and employee experience solutions provider Medallia has appointed Nick Martin as SVP International. More
Omnicom-owned data and analytics firm Annalect has appointed former IBM and Accenture Song exec Lauren Walker as Chief Client Solutions Officer. More
In Kansas City, MO, consumer behavior analyst Consumer Orbit has launched a platform called Political Orbits, to help political planners and buyers, station sellers and political consultancies to target campaigns on local linear TV and digital media. More
In New York, TV ad marketplace FreeWheel has partnered with OrkaTV to provide marketers with a way to buy advertising in the free ad-supported streaming television sector (FAST). More
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