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Danish neuroscience solutions firm Neurons Inc has launched an AI Copilot, promising its clients the ability to make faster creative decisions, optimise visuals and receive 'crystal-clear recommendations on what to do next'. More
Customer lifecycle analytics platform Quantum Metric has released a new version of its platform, focused on simplifying how organizations listen to and act on the needs of their customers. It includes Felix AI, a new session summarization feature powered by Google Cloud's Gemini Pro. More
Florida-based immersive advertising technology firm Trivver has unveiled technology which it says is the first to allow brands and organizations to measure viewability metrics in Extended Reality (XR) environments. More
Consumer intelligence provider NIQ has partnered with burger giant McDonald's USA to develop a new module called Cultural Resonance, part of its BASES ad testing portfolio. More
Ipsos has launched an Out of Home (OOH) advertising solution promising to help users assess and optimise OOH creative in as little as 24 hours. More
In the US, neuro- and behavioral science specialist HCD Research has appointed Rachel Czapla as Senior Director of Global Research and Consulting. More
Birmingham, UK-based qual insights platform Voxpopme has a new CEO. Andy Barraclough is a co-founder of the firm and until now served as its CTO. He succeeds Lonnie Mayne, who moves to the role of Chairman of the Board. More
New York-based Adelaide, which provides attention-based media quality measurement, has added coverage of CTV to its Attention Leaderboard service. More
Attention measurement specialist Amplified Intelligence has teamed up with photo sharing app Snapchat and media agency OMD to assess how audiences engage with Snapchat's augmented reality (AR) Lenses. More
In West Palm Beach, Florida, MR industry veterans Hugh Davis and Keith Price have launched ACKWEST Group, a holding company which will focus on buying and developing emerging tech-driven enterprises in the consumer insights and marketing services sector. More
Canadian-owned market research and analytics firm Leger has upped its stake in remote, AI-driven advertising test platform CUBE AI to 51%, having been a minority shareholder since 2022. More
Adelaide, Australia-based attention measurement specialist Amplified Intelligence has appointed Anthony Capano as EVP Global Head of SaaS. More
Behavioural understanding specialist iMotions has unveiled EduLabs, a platform integrating biometric technology solutions for use by academic institutions, departments and students. More
Digital ads trade body IAB Europe has published a first set of European recommendation for metrics and measurement standards covering Retail Media digital advertising. More
Ipsos has reported organic, constant currency revenue growth of 8.8% for the fourth quarter of 2023, and 3% for the full year, with operating profit stable at an all-time high of 13.1%. More
Longtime Ipsos exec and current Global Head of Audience Measurement Liz Landy is to leave the company at the end of this month. Daniel Wong-Chi-Man will step up to Lead the Audience Measurement Service Line globally, while Ipsos iris leader James Oates will add responsibility for the business in the UK. More
Packaging, NPD and shopper specialist PRS IN VIVO has appointed Richard Bordenave as global Chief Behavioral Officer. More
Publisher Gannett / USA TODAY Network has appointed a dedicated Chief Data Privacy Officer, Marci Moss, with a remit to safeguard the information entrusted to its publications by clients, partners, users and employees. More
New Jersey-based applied behavioral science insights agency BEESY has hired Nicole DelBuono as a Technical Project Manager. More
Sweden-based eye tracking and attention computing specialist Tobii has announced revenue of SEK 758m ($US 71.5m) for the full year 2023 - a decline in organic terms of 6%. The company has also completed its acquisition of vehicle interior sensing firm AutoSense, and announced new financial targets. More
London-based ad measurement and impact optimisation firm DAIVID has promoted its EMEA MD Barney Worfolk-Smith to the role of Chief Growth Officer. More
Denmark-based behaviour analytics software firm iMotions has launched version 10 of its platform, promising 'deeper research possibilities with enhancements for setting up, building and managing studies and study design'. More
WPP is examining a possible sale of its remaining stake in Kantar, according to sources quoted by Bloomberg. More
New York-based Out-of-Home (OOH) ad services agency Billups, which offers a patented media analytics and measurement platform, is acquiring Brussels-based independent OOH agency Outsight. More
In London, media measurement and optimisation platform Integral Ad Science (IAS) has rolled out Quality Attention, a new product combining media quality, eye tracking and machine learning. The firm says the resulting transparent metrics will help advertisers increase ROI and boost conversions. More
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