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REGISTER FOR NEWS EMAILS
To receive (free) news headlines by email, please register onlineWe are delighted to be returning to Berlin for our 7th meeting!
The meeting will comprise of a mix of papers and discussions and will be held in German, with no translation available for attendees.
The meeting will be convened by:
Yvonne Engler, Bayer Pharma AG
Atanaska Gospodinova, Ipsos Healthcare and Katja Birke, Produkt + Markt
We are looking for papers for the meeting day that will resonate with colleagues working in healthcare business analysis/market research.
We are particularly interested in receiving your ideas on the topics below but would welcome any ideas you have which will appeal to a wide ranging audience:
Patient research: the challenges faced by both agencies and pharma companies. This could include the challenges of digitalisation and consumer communications and how these are being overcome.
Expectations of marketing on MR/BI to test digital solutions are proving challenging, so it would be good to hear case studies on this topic and how agencies/pharma are overcoming the challenges.
Data privacy: the implications on MR/BI and how this is impacting on daily life in the industry. What does this mean for MR/BI?
Full details available at www.ephmra.org
The Venue
Umweltforum Auferstehungskirche, Pufendorfstrasse 11, 1029 Berlin, Germany