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Research + Results Show, Munich 26-27th October 2016 - the leading international trade show for MR - Book your stand now!

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Event details

EphMRA Germany Meeting - Berlin


We are delighted to be returning to Berlin for our 7th meeting!

The meeting will comprise of a mix of papers and discussions and will be held in German, with no translation available for attendees.

The meeting will be convened by:

Yvonne Engler, Bayer Pharma AG

Atanaska Gospodinova, Ipsos Healthcare and Katja Birke, Produkt + Markt

We are looking for papers for the meeting day that will resonate with colleagues working in healthcare business analysis/market research.

We are particularly interested in receiving your ideas on the topics below but would welcome any ideas you have which will appeal to a wide ranging audience:

Patient research: the challenges faced by both agencies and pharma companies. This could include the challenges of digitalisation and consumer communications and how these are being overcome.

Expectations of marketing on MR/BI to test digital solutions are proving challenging, so it would be good to hear case studies on this topic and how agencies/pharma are overcoming the challenges.

Data privacy: the implications on MR/BI and how this is impacting on daily life in the industry. What does this mean for MR/BI?

Full details available at www.ephmra.org

The Venue

Umweltforum Auferstehungskirche, Pufendorfstrasse 11, 1029 Berlin, Germany