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Event details

MRS Conference - Travel, Transport and Mobility

1/11/18 (9am - 5.15pm)

Don't miss the new arrival from MRS.

Get on board to hear the latest research and insight that will shape the future of travel, transport and mobility.

Take a deep dive into the macro trends shaping new mobility business models, uncover passenger and commuter attitudes and behaviours, showcase cutting edge customer experience research projects and share some excellent examples of successful behavioural change programmes.

Hear how:

  • Virgin Holidays is taking inspiration from software development and embracing agile innovation to improve customer experience
  • P&O Ferries is using virtual reality as part of a mixed methodology approach to understand and improve on-board customer experience
  • London North Eastern Railway is implementing a brave behaviour change programme to grow its customer journeys
  • Southeastern Railway is using a three step mixed methodology approach to customer journey mapping to pinpoint key touchpoints to improve CX
  • TfL and Scope are undertaking research to highlight and improve the travel experience for people with physical and hidden disabilities
  • TUI is fusing database and survey data to create fantastic hybrid segmentation which is driving marketing activities
With further contributions from: Heathrow, Transport for Greater Manchester, Highways England, Transport Focus and the Rail Delivery Group.

Full details available at www.mrs.org.uk .

The Venue

Radisson Blu Edwardian, 9-13 Bloomsbury Street, London WC1B 3QD

Costs

Members: £455 + VAT / Non-Members: £585 + VAT