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Event details

MRS Conference - New Consumer Insights

20/11/18 (2.30pm - 7.30pm)

MRS is returning to Leeds for another round-up of case studies demonstrating how insight is the key to understanding consumers...

featuring award-nominated work from Bauer Media, BritainThinks, Dennis, Emotional Logic, Immediate Media, Haymarket, Which? and more to be announced.

The Priming Effect: How advertising intensifies motoring magazines' impact on buying behaviour

In an industry first, the four leading publishers of UK motoring media joined forces to deliver new insight into how car advertising affects car buying behaviour. This study provides critical new insight into how magazines influence buying decisions and the 'priming effect' of advertising and delivers directly actionable insights for media owners, manufacturers and media agencies.

Control, Alt or Delete? Advancing consumer insight on attitudes to data collection and sharing

By giving a voice to the consumer in a policy debate which has historically been inward-facing and narrowly focused on issues such as privacy, this study led to new thinking about the way in which consumer data is collected, used and shared. It brings to life the consumer perspective through a suite of compelling outputs which have been presented to industry leaders and calls for a review of the governance of data flows.

This event is always a sell-out: a great chance to hear the latest thinking and network with colleagues and new faces.

Full details available at www.mrs.org.uk .

The Venue

DoubleTree by Hilton, Granary Wharf, 2 Wharf Approach, Leeds LS1 4BR.

Costs

Members: £55 + VAT / Non-Members: £75 + VAT