Insights agency Kadence International has opened an office in New York, where it has appointed Lee Abbas as Managing Director.
The firm, which is owned by Japanese MR group CMG (Cross Marketing Group), also has operations in India, Singapore, Vietnam, Indonesia, China and the Philippines. It has also been operating in the US for nearly twenty years.
Abbas (pictured) joins in New York with more than eighteen years' marketing experience. Most recently, she worked at Havas as a client service lead and team leader, prior to which she was VP, Integration Account Director at Young & Rubicam, and worked for WPP digital agency POSSIBLE as an Account Supervisor.
Masaaki Nomiya, VP of Global Research, comments: 'New York is the centre of business in the United States. We are confident that this new office will provide a real opportunity to lead the marketing research industry, not only in the United States but also globally'.
Web site: www.kadence.com .