US-based panel firm Offerwise has expanded to the Asia-Pacific region with plans to open an office in Australia and the launch of an Australian research panel.
Founded in 2001 and based in Ashburn, VA, Offerwise has a presence in more than twenty Latin American countries, including the smaller, traditionally more difficult to access regions. The firm uses methods including TV advertising to reach its target audiences and recruit panelists.
Commenting on the expansion, CEO Andrew Lissak (pictured) said: 'Three years ago, we began our global expansion into Central and South America and have quickly become one of the leaders in the region backed by a panel of nearly three million members. We are excited to have chosen Australia as our entry into the APAC region, expanding our global footprint. We look forward to the announcement of additional markets later this year'.
Web site: www.offerwise.com .
All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.