P2 Launches DIY Panel, Sample and Field Platform

US-based P2Sample has launched a fully-automated DIY solution to enable users to manage their own panels, sample suppliers and fieldwork.

The firm boasts an active panel of more than 50 million members worldwide and promises sophisticated programmatic sampling, optimized respondent experience and engagement, as well as AI-based mitigation of fraud. Its new platform offers a single interface through which to manage proprietary panels; integrate with and blend sample from more than 200 providers; access the firm's respondents across 150 countries; and manage fieldwork from start to finish. The solution is also backed by P2Sample's team of operational and technical specialists.

CEO Mathijs de Jong (pictured) comments: 'Our new platform solves many common challenges in the industry by providing a complete sample management solution that gives users flexibility, ease of use, access to the industry's most advanced automation and proprietary tools. Using this solution, our clients can be confident in knowing they are getting data they can trust, along with the agility to stay ahead of a swiftly changing market'.

Web site: www.p2sample.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.