In the US, global shopper insights agency PRS IN VIVO has launched an 'in-context' service, to improve clients' understanding of real shopper behavior, and influence consumer choices to impact business results.
PRS IN VIVO says its 'Next Generation In-Context Research' solution uses a behavioral framework to understand how shoppers interact with products in real environments, as well as what influences their purchasing behavior. It can also be used to advise on how to design choice architectures for results across all retail channels.
The solution uses a range of technologies including artificial intelligence (AI) to predict outcomes, a biometric bracelet to measure emotion, and eye tracking and video journey mapping. Every project can include an eCommerce element, to enable an understanding beyond brick and mortar store shopping behavior.
Vice President Sam Albert (pictured) comments: 'Our Next Generation approach to in-context research has three founding principles: interweaving behavioral science into all aspects of a simpler and more flexible in-context research framework, adding value by including innovative and proven technologies, and helping brands achieve a closer consumer connection'.
Web site: www.prs-invivo.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.