Conviva Adds VISUA Computer Vision Features

Silicon Valley-based streaming insights provider Conviva has added technology from computer vision specialist VISUA, giving clients access to brand impression data across their social media campaigns.

VISUA's Visual-AI technology enables brand protection, authentication and monitoring with services including logo/mark detection, text detection, object & scene detection and visual search. Conviva provides insight into the consumer streaming experience across all screens and applications via its Video AI Platform, including detailed social media performance data, which will now be enhanced with VISUA.

Conviva VP of Strategy Nick Cicero (pictured), whose own social video analytics software company Delmondo was acquired by Conviva in 2018, says of the move: 'Visual-AI makes the process of pitching, executing and reporting on branded campaigns easier than ever before. Conviva is delighted to partner with VISUA because their technology delivered the highest level of accuracy and because of their commitment to working directly with us to continue to innovate in this space. VISUA's leading logo detection capabilities will allow us to accelerate client branded reporting insights and expand sponsorship opportunities'. For VISUA, VP Declan McGonigle comments: 'we're delighted to partner with Conviva to meet their immediate computer vision needs and to continue to work with them as they continue to deliver platform innovations'.

A week ago, Conviva announced the launch of an audience measurement standard, in partnership with streaming providers using its real-time cloud 'sessionization' technology; and the opening of an office in Japan, to be led by Takeshi Torii.

The firm is online at www.conviva.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.