Nielsen Buys Australian Software Firm L&J

Nielsen has acquired Landsberry & James (L&J), a media analysis and software company based in North Sydney, Australia.

L&J's software covers the entire analytics, planning, buying and post analysis process across media from digital to TV and radio, including ad expenditure and creatives. Its client base of more than eighty customers includes major media agencies, advertisers and broadcasters worldwide. Nielsen says the combination will round out its service and provide it with advanced reporting tools.

Nielsen Australia's Media MD Monique Perry (pictured) says the two firms have worked closely for many years, and welcomes L&J's 'incredibly innovative and agile team'. She adds: 'Landsberry & James has long-standing relationships with Nielsen clients in Australia for software that drives powerful insights into our advertising intelligence and digital data sets'. Pacific CEO Justin Sargent comments: 'We regularly review our product portfolio to ensure we have the right mix of capabilities and services to address the needs of our clients today and in the future. Other recent acquisitions, such as Gracenote and Repucom (now called Nielsen Entertainment and Sports), demonstrate our ability to successfully bring across new businesses, bolster our great teams and ultimately offer our clients powerful benefits'.

L&J's Chief Executive David Landsberry states: 'For over 25 years, the Landsberry & James Group has been driven by an unwavering focus and big-picture vision; to bring our clients the very latest in technology combined with the most responsive service the industry has to offer. Now, as we stride forward into the future with Nielsen, this is the dawn of an exciting new era in which we will deliver our clients an unparalleled edge in products and services, worldwide'.

Web sites are at www.nielsen.com and www.lj-oz.com .