Kantar Germany Creates New Senior Roles

Kantar Germany has created two new leadership roles in its Insights Division: Dr. Irmgard Heinz is its new Chief Commercial Officer (CCO) and Andreas Pohle the firm's first Chief Marketing and Transformation Officer (CMTO).

The division includes Kantar Added Value, Kantar Millward Brown and Kantar TNS. The new roles are intended to allow for rapid change in the organisation, according to Dr. Stefan Stumpp, CEO of the Insights Division of Kantar Germany.

Heinz will be responsible for the strategic development of sales and client service. She brings extensive experience from strategic management consulting, most recently as a partner at Booz Allen Hamilton / Booz & Co.

Pohle is responsible for 'the further development of the organization and its processes', to align itself more closely with changing customer needs; plus internal and external corporate communication. He has spent the last seventeen years at the company, most recently as Managing Director, and together with Holger Laube he has headed the Technology & Financial Services sector. Laube now assumes sole responsibility for the sector.

The CMO role formerly occupied by Hartmut Scheffler is replaced by Pohle's position: Scheffler will continue to serve as MD of Kantar Germany and will step up to take responsibility for cooperation and partnerships.

Web site: www.kantartns.de .


[Pictured top row, left to right: Dr. Irmgard Heinz, Andreas Pohle; bottom row: Hartmut Scheffler, Holger Laube]