US Firms Partner for Indian Expansion

US-based consumer psychology expert Strategic Vision is opening its first office in India, located in Hyderabad and led by Ravindra 'Ravi' Kondagunta, in partnership with his company Traction Labs.

Strategic Vision uses what it calls ValueCentered psychology to analyse consumer decision-making, providing insights to help secure customer advocacy, 'conquest' and loyalty across multiple sectors. The Indian business will offer the full range of services provided by the US parent company.

California-based Traction Labs, of which Kondagunta (pictured) is founder and Managing Partner, helps clients innovate, and commercialise their offerings, identifying mass market opportunities for new technologies.

Alexander Edwards, President of Strategic Vision, comments: 'India is the fastest growing market in the world, with a diverse, vibrant, young and connected population. This partnership will establish Strategic Vision India, continuing SV's work in helping both local and foreign brands grow in the Indian market. SV India will also be able to help Indian brands position themselves for success in the US'.

Kondagunta, who will serve as MD of Strategic Vision India, says he is 'thrilled and deeply humbled by this opportunity and by the trust SV has placed in us', and comments: 'India is a unique, fast emerging market, and soon will be the world's 3rd largest automotive market. The landscape is changing from a demand-side market to a supply-side market with intense competition. Brands need to understand the consumer's decision-making process to connect and be successful. Understanding the diverse population using SV's proven methodologies will allow us to help brands enter and grow in the US market'.

Web site: www.strategicvision.com .