FreeWheel and OrkaTV Partner for FAST Sector Ad Buying

In New York, TV ad marketplace FreeWheel has partnered with OrkaTV to provide marketers with a way to buy advertising in the free ad-supported streaming television sector (FAST).

Comcast-owned FreeWheel provides technology, data and marketplaces to help buyers and sellers transact across all screens, data types and sales channels, while combining the targeting and measurement of digital with the scale of linear TV. Earlier this month the firm launched a tool called Audience Manager, promising publishers faster audience activation across screens.

Following the latest deal, advertisers working with FreeWheel have access to more than 3,500 FAST channels available through OrkaTV's streaming TV marketplace. This solution offers contextual ad targeting abilities, enabling the ad buyer to be mapped to corresponding audience segments.

Emily Bromley, VP Growth at FreeWheel, comments: 'Improving the viewer experience is a top industry priority for us and this new partnership with OrkaTV will help pave the way for that. With this new integration, advertisers can better reach target audiences at a granular level, while engaging and capturing their interest with a new array of premium FAST channels'.

Web site: www.freewheel.com .