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Panelbase Rebranded as Norstat
European data collection firm Norstat has completed its integration of UK company Panelbase, which assumes the Norstat name as of today.
 The acquisition is Norstat's seventh in two years, and allows the group to significantly strengthen its UK consumer panel, offering enhanced sample feasibility for both B2C and B2B. It now boasts a proprietary panel of 3 million respondents across 19 countries in Europe, while clients in the UK now have access to products and solutions including Norstat Express and Norstat Dashboards.
Chief Strategy and M&A Officer Mats Beck says the company's M&A platform has 'remarkable momentum', and adds: 'The integration of Panelbase has been a pivotal step in our ongoing expansion journey, paving the way for further growth and enhancing our status as a European leader in the data collection industry'. Paul Wealleans, now MD of Norstat UK and Ireland, says the integration 'significantly advances our mission to become the foremost data collection company in the UK and the Republic of Ireland'.
Web site: www.norstat.co .
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