Bus Dev Hire for Potentia Insight

In London, Potentia Insight has appointed Clare McHatton as Business Development Director, focused on building relationships and partnerships to expand the firm's client base and offer.

Formed a year ago in London by former Alligator Digital directors Suzy Hassan and Colin Clifford, the company offers a range of digital solutions including customer surveys, online panels and communities, and in the summer acquired boutique analytics specialist SigDiff, a brand it retains for its analytics arm. Last month it announced six new hires.

McHatton brings more than twenty years of market research experience, including most recently two years at Walr, and previously a total of eight years as Business Development Director at SSI / Dynata. She has also worked at On Device Research, Verve and Research Now.

Colin Clifford, Potentia Commercial Director and co-founder, comments: 'We're thrilled to welcome Clare to the Potentia team. Her depth of experience and client-focused approach will be invaluable as we continue strengthening our business development efforts and providing bespoke solutions to our clients'.

The firm is online at www.potentia-insight.co.uk .