dunnhumby Partners to Integrate Location Data

Customer data science pioneer dunnhumby has partnered with location analytics specialist Placer.ai in the US to provide retailers and CPG companies with a combination of on-and off-line customer insights and personalize customer communications and experiences.

The partnership builds on an existing relationship between the firms whereby Placer.ai provides location visit trends data to dunnhumby for use in the latter's annual Retailer Preference Index report (RPI), which ranks more than 60 retailers according to both customer sentiment and financial performance data. The firms will now provide services such as collaborative proposition building, go-to-market strategy, and access to the Placer.ai Partner Program (including 1,600+ Placer.ai customers and 10,000+ users).

Matt O'Grady (pictured), President for the Americas at dunnhumby says retailers, 'especially in sectors like grocery, pharmacy, and convenience where differentiation has become challenging' need to develop the right value proposition for their customers and understand their shoppers' journeys end-to-end. He explains: 'In the past, customer journeys in-store and out-of-store were viewed in isolation. Integrating these insights into a holistic journey creates a great opportunity for retailers to better understand their customers and influence what brings them to the stores'.

Web sites: www.dunnhumby.com amd www.placer.ai .