Presently running her own strategic research consultancy, Sally previously spent 15 years with one of the world’s leading communications groups - D’Arcy Masius Benton & Bowles - as Executive Director of Planning and, latterly, as Global Planning Director. She was responsible for the planning function for a range of blue-chip Clients, such as Procter & Gamble and Mars. Sally also brings extensive in-house experience, having worked for H J Heinz as Market Research Manager. She is also a Fellow of the Institute of Practitioners in Advertising (IPA) and a Member of the Chartered Institute of Marketing (CIM).

Commenting on her vision for the Society, Sally explained, "The strength of The MRS lies in the fact that it is a member-led organisation which benefits from the active participation of all concerned. My involvement with market research through agency and client side experience has made me keen to develop an ever broader membership base reflecting research professionals from all levels and backgrounds. Similarly, I am keen to build partnerships and links with other related organisations."

She added, "Market research is expanding and dynamic and The MRS remains at the forefront, setting the agenda and establishing new higher standards for all research professionals. I am keen that we continue our work in enhancing the image of market research, not only amongst professionals, but also amongst the general public."