Kirkham – whose appointment was announced in December last year – brings more than 30 years experience to the role. He was previously head of the Taylor Nelson Sofres Sector Executive Committee, responsible for growing international specialist activities and has had responsibility for a number of the group’s activities in Europe, North America and Asia. Prior to joining the board of Taylor Nelson AGB in 1992, he was Managing Director of AGB’s UK operations.

Kirkham comments: "This is an exciting time for Taylor Nelson Sofres. With our global network now in place, we will be building our specialist sector activities into worldwide businesses and extending our expertise in market measurement. We continue to operate in a growth market and will take full advantage of the opportunities this offers to us."