Skills in the sector
GRIT's assessment of the most in-demand skills finds marketing and business strategists very much in demand - nothing new there - but also some specific areas where technology is breaking new ground. With the mass of data available, making sense of it all is gaining in importance versus gathering it. Agencies in particular have long been aware of the need to step up their presentation of data and give clients something which is at once usable and easy on the eye - and as above the software is there to do it now, so they're looking for expertise to match. Data scientists and social media experts are also high on the talent shopping list, with the latter somewhat more important to clients than suppliers.
More to come: a lot more content on skills trends in MR will be added here soon. In the meantime here are the relevant charts from the GRIT survey.
More to come: a lot more content on skills trends in MR will be added here soon - watch this space.
About the industry - contents...
1. What is MR and how is it changing?
A comprehensive guide to what we do, how it's changing, and who else does similar stuff.
2. The global industry today
The supply side: revenues, rankings and company info, full listings.
3. Careers in MR
An introduction to the career ladder, activities, salaries and choices.