In New York, former NBCU Director of Trends Jake Katz has joined youth research specialist YPulse as Chief Architect, charged with transforming the firm through the creation of new products and services aimed at analyzing the Millennial demographic.

YPulse provides insight into the teen, college student and young adult sectors through its youth insights platform, daily newsletter and annual conference, and a proprietary online market research community www.surveyu.com , which comprises more than 80,000 13-to-30 year olds.

Katz joins from NBCUniversal, where he served as Director, Trends & Primary Research, prior to which he was Manager, Insights Innovation at MTV Networks.

In his new role, Katz reports to YPulse President Dan Coates, who comments: ‘Millennials are changing the game - from technology, to music, to retail - encouraging us to follow suit. Jake Katz’s appointment is a deliberate effort to harness the power and capability of the Millennial generation within our own organization.’

Web site: www.ypulse.com .

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