US-based Federated Sample has appointed former MarketTools exec Dyna Boen as Vice President, tasked with growing the business and expanding the firm’s Fulcrum sample quality initiatives.

Federated Sample was launched in August 2010 by New Orleans-based research technology start-up Jackson Square Group (JSG) and offers technology for sampling automation. In 2011, the firm raised $2.8m in Series A funding, to accelerate the roll out of features in its sample management platform, Fulcrum.

Boen (pictured) joins with more than ten years’ market research experience. She began her career at First Consulting Group, before joining MarketTools in 2004. During her eight years at the firm, she held a number of roles including SVP Zoomerang Sample Sales, and VP TrueSample Development. When the firm was sold to SurveyMonkey in 2011, Boen briefly worked there as Head of Sales, Audience, and ZoomPanel during the acquisition transition period.

Commenting on the appointment, Federated Sample President Michael McCrary said: ‘Dyna has a rich foundation in online sample and is passionate about delivering technology and quality solutions to the industry. We are eager to see her apply her enthusiasm to our current and future clients.’

Web site: www.federatedsample.com .

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