Australian-based insight agency The Leading Edge has appointed former Naked Communications exec Dominic McCarthy as Qualitative Strategy Director
At Naked, McCarthy was Director of Insights. Both agencies are owned by Enero
TLE Chairman Nigel Marsh, who himself
joined TLE only last month, comments: ‘Dominic has all of the qualities we are looking for in a Leading Edger. He’s superb at his craft but combines that specific expertise with a broader skill set, and personality, that enables him to take insights through to strategy. Our modest ambition is to make The leading Edge the best workplace on earth and to do that we need to attract people who share that vision. It’s great to welcome Dom to the team.’ [quoted on
www.mumbrella.com.au ].
Web site:
www.theleadingedge.com .