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Applied Marketing Science | April 21 2008 |
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In the US, Andrew Wilson has joined Applied Marketing Science as a Project Director, working in both the New Product Development and Litigation Support practice areas. He will be directing market research teams in developing and implementing qualitative and quantitative studies. He was previously a Research Project Manager with STAT Resources, Inc., which specializes in the High Tech, Physical Security, and Telecom industries; and before this developed client-specific relationship, segmentation, and propensity models within the Physical Security and Telecom industries. He holds a B.S. in Business, with a concentration in Marketing and Economics from the University of Connecticut; and is working on an M.S. in Marketing Analytics from Bentley College. AMS has two distinct specialisms: customer understanding geared towards new product and service development; and litigation support for attorneys with consumer behavior and marketing issues, using surveys and other techniques. Web site: www.ams-inc.com . Printer-friendly version of this article. Email this article to a friend.
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