US web analytics firm Tealium has appointed former Adobe exec Lindsay McEwan in the newly created role of General Manager EMEA.

Tealium was co-founded in 2008 by former WebSideStory execs Mike Anderson and Ali Behnam. (WebSideStory changed its name to Visual Sciences, was then acquired by Omniture and is now part of Adobe). The firm offers enterprise tag management to help organizations improve their ROI by increasing the performance of their existing marketing programs.

McEwan (pictured) joins the London office from Adobe, where he latterly served as Sales Director, UK Campaign Management. Before this, he was UK MD of marketing and customer analytics software platform Neolane, prior to its acquisition by Adobe; he served as UK Country Manager at customer experience management specialist KANA Software, and Oracle Fusion Sales exec at Oracle Corporation.

In his new role, he will oversee all EMEA operations, and support demand for Tealium’s solutions across the region.

Jeff Lunsford, Tealium CEO, comments: ‘Lindsay’s extensive background in digital marketing, coupled with our shared vision of supporting customers, makes him the perfect addition to our leadership team. We look forward to the added value and wealth of knowledge he will bring to our operations to help accelerate our growth in EMEA.’

Web site: www.tealium.com .

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