In New York, Omnicom Media Group's data and analytics business Annalect, has promoted Nielsen veteran Jed Meyer to the role of Global Director of Research and Analytics.

Annalect was formed in 2010 in a bid to bring together more than 300 digital and analytics experts from across OMG's specialist divisions. Services include media analytics, business intelligence, tools and dashboard systems, econometric modeling (Brand Science), search (Resolution Media) and the DSP trading and data management platform.

Meyer (pictured) joined the company in 2012 as US Director of Research, after more than twenty years with Nielsen, where he latterly served as SVP, Client Solutions. Earlier, he led the company's CCData media market research division across Greater China, and launched Nielsen DigitalPlus to integrate set-top-box data with other data sources.

In his new role, Meyer will oversee the ongoing integration of OMG's regional research and analytics capabilities globally, while managing the development and deployment of proprietary research and analytics tools.

CEO Scott Hagedorn comments: 'Operationally, we're international but not necessarily global. The difference between the two lies in creating organizational cohesion that supports global activation. As someone with a track record of taking enterprises to the next level, Jed Meyer is singularly suited to bridge that difference.'

Web site: www.annalect.com .

• Printer-friendly version of this article.
• Email this article to a friend.