In the UK, product development specialist Marketing Sciences Unlimited has promoted Becki Arnold to the role of Research Director in its Product and Sensory team, Abi Olingschlaeger to Senior Research Executive in the Qual team, and Lucy Gardner to the position of Research Executive.
A part of
Creston Group, Marketing Sciences Unlimited offers qual, quant, digital and
sensory research services from its offices in Winchester, and Westerham in Kent. Last Autumn, the firm
launched a panel called Reflected Life, to provide continuous data on the digital footprint of the UK population.
Arnold (pictured), who joined in 2004, specializes in product optimization for FMCG clients. MD
Jane Rudling comments: 'We believe strongly in the value that a clear and comprehensive product and sensory offer can bring to our clients. Becki has been instrumental in making us one of the leading agencies in this field'.
Olingschlaeger is promoted to Senior Research Executive to support new product development and concept testing projects across a range of mainly FMCG and retail accounts, while Gardner moves up to the position of Research Executive.
Web site:
www.marketing-sciences.com .