Out of Home audience measurement body Geopath - until recently known as the Traffic Audit Bureau for Media Measurement, has appointed Scott Fiaschetti as SVP, Strategy and Development.

Fiaschetti will lead communication of the not-for-profit organization's September rebrand, promote uptake of its services and guide outreach for existing and future measurement methodologies. He brings more than twenty years' experience of research, strategy, digital marketing and education, most recently from digital ad agency Questus, where he headed up the Strategy and Analytics practice as VP, Insights and Strategy for the past seven years.

He holds an MBA from Syracuse University and a BS in engineering from Clarkson University, and has also been a Visiting Associate Professor in Management at the Pratt Institute in New York City since 2001. Of his new role he says: 'Now more than any time in its 80+ year history, Geopath sits at the center of a true movement in advertising. Given the proliferation of mobile devices and the data available through them, I truly believe out of home advertising is experiencing a renaissance'.

Kym Frank, the organisation's President, says of the new arrival: 'Scott's robust cross-platform media background, combined with his experience in education, makes him an incredible addition to our team at Geopath. We are thrilled to have him on board as our organization embraces a new name, new positioning, and new methodologies'.

Home page: www.geopath.org .

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