In the UK, former ESOMAR President Dan Foreman has taken on another advisory role, this time with video insight firm Voxpopme’s Advisory Board.

Voxpopme was launched in 2013 by current CEO Dave Carruthers and Andrew Barraclough and is headquartered in Birmingham and London, with additional offices in the US and Asia. Its smartphone app adds video questions to quant surveys, allowing direct video feedback by consumers.

In addition to his new advisory role, Foreman is Chairman of online research app platform ZappiStore and social media analysis specialist Bakamo.Social; and holds NED roles at research workflow automation specialist Intellection Software, social media intelligence company Replise, emerging markets panel specialist Borderless Access, technology firm Dalia Research, and qualitative analytics and customer insights specialist YouEye. He was previously President of ESOMAR, and outside the MR sector, he is also an NED at Able Engineering and at hotel group Drake & Cavendish.

Carruthers comments: ‘We want Voxpopme to grow smart, not just fast, and so we have carefully developed a strong advisory board to help steer the company's direction. Dan’s experience with innovative companies in the research space will bring invaluable insight and help chart the path to mass video adoption in the research industry.’

Web site: www.voxpopme.com .

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