US-based cross-screen data management platform (DMP) provider Lotame has appointed Laura Lewellyn as Senior Director, Market Innovation – splitting her time between the firm's Columbia, MD and New York City offices.

Lotame's DMP helps clients harness audience data to improve marketing and other business decisions - including the identification of most valuable customers, and targeting of prospects with similar profiles. Lewellyn (pictured) joins from consumer intelligence specialist Resonate, where as Director of Research, she led research and data strategy, methodology, and operations for the firm's online syndicated survey. Before this, she was Consumer Research Manager, Shopper Behavior at The Goodyear Tire and Rubber Company, and she held senior insights and analytics roles at startups including information and analytics company TARGUSinfo (acquired by Neustar), and customer engagement platform Opower (acquired by Oracle).

In her new position, Lewellyn is tasked with deepening the connection between Lotame's data assets, marketing technology, and traditional market research. She will serve as the 'connector' between the firms Sales and Product teams, and interact with clients on a continuous basis. On the sales side, she will be working with Lotame's CRO, Kevin Kohn, to support strategic sales involving new products and custom solutions.

The firm said in a statement: 'As the worlds of research, agency planning, and media placement collide with DMPs like Lotame, Laura's research, analytics, and product development expertise will be instrumental in helping clients succeed with their data'.

Web site: www.lotame.com .

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