In the US, marketing data provider V12 Data has promoted Michelle Taves to the new position of Executive Vice President of Data Strategy and Product Manager.

Datamentor-owned V12 Group uses proprietary technology to give business clients access to more than 5 billion consumer, business and automotive records. Taves (pictured) joined Datamentor in 2015, after ten years at data analytics and customer insight specialist The Allant Group, where she latterly served as VP of Data Solutions. Before this, she spent more than seven years in leadership roles at enterprise data and analytics firm Acxiom.

In her new position, Taves is responsible for driving the strategic direction of V12 Data's analytics solutions, data access technologies, and purchase intender solutions across all channels. CEO Anders Ekman comments: ‘Targeting the right audiences, both offline and online, is a key objective for organizations today. Michelle's experience and proven track record for successfully driving innovation in data-driven product and analytic strategies will continue to strengthen V12 Data's position as the industry leading provider of targeted audience solutions.’

Web site: www.v12data.com .

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