Paris-based co-creation agency eÿeka has appointed former ESOMAR President Dan Foreman as Chair of its Advisory Board.

eÿeka connects brands and agencies with a global community of almost 400,000 individuals. This community then competes to deliver original and relevant ideas through creative contests. Foreman (pictured) has a 25-year background in the consumer research sector, including client side as Research Director at Kimberly-Clark and for agencies include RI and Added Value. He was also MD of Opinium, CEO of Insight International, and set up the London office for FocusVision.

In addition, Foreman holds advisory positions at a string of organizations. He is Chairman of online research app platform ZappiStore and of social media analyst Bakamo; Advisory Board Chair of Haystack Multisensory Research; and he has NED (non-executive director) roles at Intellection Software, Dalia Research, Borderless Access, Replise, Cross-Tab, Blueocean Market Intelligence, and Veylinx; while also serving as Advisory Board member at Voxpopme.

In his latest role Foreman will support eÿeka's business strategy, corporate growth, sales, and marketing. CEO François Pétavy comments: 'At a time where market research professionals seek to bring more strategic value, eÿeka's disruptive approach to innovation and marketing is an opportunity to reinvent the way brands get built. I am thrilled to partner with Dan to bring eÿeka to the front stage of the industry'.

Web site: www.eyeka.com .

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