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Incite Marketing Planning | August 3 2007 |
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UK-based Incite has appointed Majbritt Knudsen as a Principal – she joins from SPA where she was Head of Quantitative Methods, and worked previously in Research International’s Marketing Science Centre, and as an independent consultant. She has in-depth experience in statistical and predictive analyses. Tracy Friend joins as an Associate from Avanti Screenmedia Ltd., where she created and implemented research programs on the effectiveness of new media channels. Prior to this, she held research positions in major publishing and media organisations. Incite was founded in 2000 by current directors Sid Simmons and Elaine Kent-Smith, has 21 staff and achieved a turnover of £3.5m in 2006. It is on the web at www.incite.ws . Printer-friendly version of this article. Email this article to a friend.
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