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Behavioural Ad Targeting

Behavioural Ad Targeting
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Segmentation and Modelling
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
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Recent News Items
RECENT NEWS ITEMS
 
 
Behavioural Ad Targeting

Privacy Update: COPPA, Shield and Carriers
21/6/18
GDPR and Cambridge Analytica aren't the only privacy stories in town. Elsewhere, US phone companies are in hot water for careless distribution of location data; comScore has been dragged into a Disney privacy suit; and the whole framework of EU-US data transfer is under fire again. More.
Partnerships and Launches for IRI's Verified Audiences
21/6/18
Retail data giant IRI has announced a large number of new features and extensions for its Verified Audiences personalization platform. Three are based on new or extended partnerships with healthy living insights firm SPINS, location data specialist PlaceIQ and multicultural insights firm Geoscape. More.
GroupM Chooses Nielsen for AsiaPac Digital Ratings
21/6/18
WPP's GroupM has deepened its partnership with Nielsen in the Asia Pacific region, selecting it as 'a primary digital audience measurement provider'. Nielsen's Digital Ad Ratings will be used to measure audiences for clients' online and mobile ad campaigns of clients in eight Asian markets. More.




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What's Included?
 
By monitoring and analysing web usersí online habits itís possible to segment them, and offer them appropriate ads and other content, hugely appealing to advertisers. This means using cookies and Ďtrackingí people. It also means convincing both the public and various privacy groups that it can be, and that it is, thoroughly anonymous.
FEATURES



CURRENT JOBS IN THIS SECTOR


FEATURED SUPPLIERS
 
WebTrends Inc
We help you turn the data generated by your web site, blogs, online campaigns and enterprise systems into understanding of your customers and, ultimately, business opportunity. www.webtrends.com

 
Phorm
A global personalisation technology company that makes content and advertising more relevant to consumers. Our innovative platform delivers a more interesting online experience, with industry-leading privacy standards. www.phorm.com

Rentrak
Rentrak Corporation is an industry-advancing media measurement and research company, providing content measurement, analytical services and unique insight to the most recognizable names in the entertainment industry. www.rentrak.com

 
eXelate
eXelate, the first and largest open marketplace for online targeting data, and the leader in data management tools for publishers. www.exelate.com


ALL SUPPLIERS

Audience Science - ClearSight Interactive - eXelate - Harris Interactive - Nielsen - Phorm - Rentrak - TRA - WebTrends

Please email if there are any relevant agencies you don't see listed here.




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