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| RECENT NEWS ITEMS | | | Behavioural Ad Targeting
19/4/24
US-based customer experience software firm Sprinklr has appointed former Walt Disney exec Venke Sharma to a lead role driving its Sprinklr Insights product, which provides real-time consumer, competitor and market insights. He is based in Mumbai. More.
19/4/24
A little later than scheduled, marcoms network Stagwell, which owns the Harris Poll and Harris X brands as well as Maru Group, has opened its new EMEA headquarters in London's Blue Fin Building on the South Bank. More.
19/4/24
In the US, ad intelligence software firm AdImpact has partnered with Yahoo, enabling the latter's DSP to offer improved targeting and political audience segmentation for activation across local and national campaigns as elections approach. More.
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| | What's Included? | | | By monitoring and analysing web users’ online habits it’s possible to segment them, and offer them appropriate ads and other content, hugely appealing to advertisers. This means using cookies and ‘tracking’ people. It also means convincing both the public and various privacy groups that it can be, and that it is, thoroughly anonymous. | | | FEATURES
Direct Hit by Helen Gawor
Managing Director, Connect Insight
An Innovation in Digital Advertising Self-Regulation
by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
Hi I’m a Consumer; Let Me Tell You Something About Myself! by Carola Verschoor, Managing Director, BrainJuicer Netherlands
Rewards for Good Behaviour by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
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