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Behavioural Ad Targeting

Behavioural Ad Targeting
Part of: MRT - Trends - Technologies - Techniques

 
 
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Segmentation and Modelling
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
Guidelines, standards and associations Guidelines, standards and associations.


Recent News Items
RECENT NEWS ITEMS
 
 
Behavioural Ad Targeting

Pacific Magazines Launches 'Pi' Insights Division
22/3/19
In Australia, Seven West Media-owned (SWM) Pacific Magazines has merged its Strategy and Insights teams as part of a larger restructure, to create a new division called Pacific Insights (Pi). More.
Nielsen and RDA Launch GeoCMV Explorer
22/3/19
In Australia, Nielsen has partnered with geospatial expert RDA Research to launch a solution called GeoCMV Explorer, which promises to help clients create stronger responses to advertising briefs based on rich audience profiles. More.
Location Sciences Hires President for Americas
22/3/19
Place data verification specialist Location Sciences has appointed former Havas exec Warren Zenna as President, Americas, based in New York. More.




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What's Included?
 
By monitoring and analysing web usersí online habits itís possible to segment them, and offer them appropriate ads and other content, hugely appealing to advertisers. This means using cookies and Ďtrackingí people. It also means convincing both the public and various privacy groups that it can be, and that it is, thoroughly anonymous.
FEATURES



CURRENT JOBS IN THIS SECTOR


FEATURED SUPPLIERS
 
WebTrends Inc
We help you turn the data generated by your web site, blogs, online campaigns and enterprise systems into understanding of your customers and, ultimately, business opportunity. www.webtrends.com

 
Phorm
A global personalisation technology company that makes content and advertising more relevant to consumers. Our innovative platform delivers a more interesting online experience, with industry-leading privacy standards. www.phorm.com

Rentrak
Rentrak Corporation is an industry-advancing media measurement and research company, providing content measurement, analytical services and unique insight to the most recognizable names in the entertainment industry. www.rentrak.com

 
eXelate
eXelate, the first and largest open marketplace for online targeting data, and the leader in data management tools for publishers. www.exelate.com


ALL SUPPLIERS

Audience Science - ClearSight Interactive - eXelate - Harris Interactive - Nielsen - Phorm - Rentrak - TRA - WebTrends

Please email if there are any relevant agencies you don't see listed here.




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