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Behavioural Ad Targeting

Behavioural Ad Targeting
Part of: MRT - Trends - Technologies - Techniques

 
 
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Segmentation and Modelling
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
Guidelines, standards and associations Guidelines, standards and associations.


Recent News Items
RECENT NEWS ITEMS
 
 
Behavioural Ad Targeting

New York Times Launches Data Science Offering
16/2/18
The New York Times has launched a cross-functional team called nytDEMO, which will build data and technology solutions for brands using the same tools and skills used by the newspaper group. More.
LiveRamp Buys Pacific Data B2B Marketplace
16/2/18
In the US, Acxiom-owned customer data 'onboarding' specialist LiveRamp has acquired B2B data marketplace Pacific Data Partners for an undisclosed sum. More.
Quantcast Expands Senior Team in Australia
16/2/18
In Sydney, Australia, audience measurement and digital advertising firm Quantcast has hired Nicole Gardener as Head of Account Management, while Rachael Townsley joins as Head of Marketing APAC. More.




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What's Included?
 
By monitoring and analysing web usersí online habits itís possible to segment them, and offer them appropriate ads and other content, hugely appealing to advertisers. This means using cookies and Ďtrackingí people. It also means convincing both the public and various privacy groups that it can be, and that it is, thoroughly anonymous.
FEATURES



CURRENT JOBS IN THIS SECTOR


FEATURED SUPPLIERS
 
WebTrends Inc
We help you turn the data generated by your web site, blogs, online campaigns and enterprise systems into understanding of your customers and, ultimately, business opportunity. www.webtrends.com

 
Phorm
A global personalisation technology company that makes content and advertising more relevant to consumers. Our innovative platform delivers a more interesting online experience, with industry-leading privacy standards. www.phorm.com

Rentrak
Rentrak Corporation is an industry-advancing media measurement and research company, providing content measurement, analytical services and unique insight to the most recognizable names in the entertainment industry. www.rentrak.com

 
eXelate
eXelate, the first and largest open marketplace for online targeting data, and the leader in data management tools for publishers. www.exelate.com


ALL SUPPLIERS

Audience Science - ClearSight Interactive - eXelate - Harris Interactive - Nielsen - Phorm - Rentrak - TRA - WebTrends

Please email if there are any relevant agencies you don't see listed here.




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