Behavioural Ad Targeting 2012
Some key stories
Bizo Debuts DIY Retargeting Solution - 6/6/12
Business audience targeting specialist Bizo has introduced a DIY retargeting solution, to enable companies to tailor display ads to those people who have already visited their web site, but have failed to take action while there.
Phorm to Raise £20m for Stake in China Subsidiary - 1/6/12
Behavioural ad tech company Phorm is planning to raise £20m in return for a 20% equity stake in its new operating subsidiary in China. The firm has also announced its intention to relocate its holding company from Delaware in the US, to Singapore.
Data Protection Update: Cookies and Statistical Data - 28/5/12
The UK’s ICO (Information Commissioners Office) has apparently made significant last-minute relaxations in its guidance regarding changes to the new EU cookie law. Separately, ESOMAR and EFAMRO have attended meetings of the Council of Europe regarding EU data protection plans.
Mobile App Measurement Alliance Debuts - 10/4/12
In the US, app user analytics agency Kontagent is leading the launch of the ‘Mobile Acquisition Transparency Alliance’ (MATA); a new body which aims to create an industry-wide standard for mobile app data collection, processing and reporting.
Viacom Launches Cross-Media Targeting Platform - 23/3/12
US entertainment brand Viacom has launched a new audience targeting capability called ‘Surround Sound’, offering advertisers the chance to reach specific audiences on every digital platform of the company’s media portfolio, including MTV, Nickelodeon and Comedy Central.
Hitwise Rolls Out Targeting Service - 16/3/12
Online measurement service Experian Hitwise has launched AudienceView, a targeting service giving retailers demographic, psychographic, transactional and behavioral insights on their US target consumers or audiences.
Google Accused of Tracking Apple’s Users - 20/2/12
According to a report in the Wall Street Journal (WSJ), search giant Google has been ‘secretly’ collecting details about users’ habits through the Safari web browser on Apple’s iPhone and iPad.
EC Drops Privacy Case Against UK Government - 27/1/12
The European Commission (EC) has dropped its legal action against the UK Government, over the latter’s decision not to prosecute behavioural ad technology firm Phorm for breach of EU data protection and privacy rules.
Partnership for Lotame and Alliant - 10/1/12
US-based social media tracking and targeting firm Lotame and predictive segmentation specialist Alliant have joined forces to offer advertisers household targeting using purchase histories and direct marketing performance metrics.
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