Quick Find:
MrWeb Home News (DRNO) Daily Research News, Research Diary, MRWho, HRchive


 

Gaming

Gaming
Part of: MRT - Trends - Technologies - Techniques

 
 
    Back to MRT Index Back to MRT Index

Register for MRT Register for MRT

Gaming
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
Guidelines, standards and associations Guidelines, standards and associations.


Recent News Items
RECENT NEWS ITEMS
 
 
Gaming

'Watch' Success and Acquisition Keep Nielsen Growing
8/2/18
Nielsen has reported a 6.3% increase in fourth quarter revenue to $1.76 billion, equivalent to 4.2% on a constant currency basis; while for the full year, revenues were up 4.2% to $6.57 billion (3.8% constant currency). Organic growth was less than 1 percent, with the Buy segment declining. More.
comScore Adds New Segments to Activation Tool
6/2/18
In the US, comScore has expanded its Activation audience targeting tool, to include console gaming and over-the-top (OTT) audience segments, including subscription video on demand (SVOD). More.
Consortium to Explore New TV Audience Measures
6/2/18
Media firms Sky, Adobe Systems, TVbeat and Alphonso have set up a consortium, which will work with the European TV industry to explore new developments in measurement and data. Areas of focus include advanced targeting, audience profiling, viewability and advanced analytics. More.




View all related news items
 
 

What's Included?
 
Both the challenging business of measuring the fast-moving global market for video games - hardware and software, both off- and online - and the newer field of measuring what happens within games, of which the most obvious commercial example is the emerging field of in-game advertising.
FEATURES



CURRENT JOBS IN THIS SECTOR


FEATURED SUPPLIERS
 
OTX
OTX is one of the world’s leading online market research companies and the agency of choice for clients looking to use the internet for more imaginative research. www.otxresearch.com

 
The Nielsen Company
Nielsen is committed to integrity and innovation. Our mission is to provide our clients with the most complete understanding of consumers and markets worldwide. www.nielsen.com

Peanut labs
Peanut Labs is a game-changing sample company that constantly delivers compelling and innovative solutions to key research industry needs at a price and quality level that cannot be matched. www.peanutlabs.com


ALL SUPPLIERS

Absolute Quality - comScore - DFC-Niko - Electronic Entertainment Design - Future US - GamePlan Insights - isuppli - OTX Research - Peanut Labs - Rentrak - Screen Digest

Please email if there are any relevant agencies you don't see listed here.




© MrWeb Ltd 2011