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Social Media Monitoring

Social Media Monitoring
Part of: MRT - Trends - Technologies - Techniques

 
 
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Social Media Monitoring
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
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Recent News Items
RECENT NEWS ITEMS
 
 
Social Media Monitoring

Nielsen Catalina Measures Cross-Screen Sales Impact
21/6/18
Nielsen Catalina Solutions (NCS) has announced a new solution measuring the in-store sales driven by advertising across screens. More.
GroupM Chooses Nielsen for AsiaPac Digital Ratings
21/6/18
WPP's GroupM has deepened its partnership with Nielsen in the Asia Pacific region, selecting it as 'a primary digital audience measurement provider'. Nielsen's Digital Ad Ratings will be used to measure audiences for clients' online and mobile ad campaigns of clients in eight Asian markets. More.
Former MB and VC Leaders Launch Insight Holding Group
19/6/18
Former Millward Brown Global CEO Eileen Campbell has teamed up with Vision Critical founder Andrew Reid and his sister Jennifer, to launch a holding company called Reid Campbell Group, serving as a 'launch pad' for innovation in consumer insights. More.




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What's Included?
 
The wide spread use of social media has brought about a sea change in the way we communicate with each other. Market researchers have a dual role in that they must not only measure these markets, but also help their clients to navigate their way through the mass of new methodologies.
FEATURES



CURRENT JOBS IN THIS SECTOR


FEATURED SUPPLIERS
 
Ipsos MORI
Ipsos MORI, is a leading UK research company with global reach. The company Specializes in Advertising, Loyalty, Marketing, Media, Social and Political, and Reputation research. www.ipsos-mori.com

 
Join the Dots
We connect primary research with the latest consumer thinking to give you a bigger picture. We help you understand your customers, navigate change, and capitalise on opportunities. In short, we join the dots. www.jointhedotsmr.com

eDigitalResearch Ltd
eDigital is a leading provider of digital market research, enabling our clients to make critical business decisions using comprehensive consumer insight and informed direction. www.edigitalresearch.com


ALL SUPPLIERS

Attentio - beRelevant - Buzznumbers - Constant Contact - eDigital - ForeSee Results - FreshNetworks - HarrisInteractive - Lotame - MarketTools - McKinsey - Nielsen - NM Incite - NutShell Mail - Omniture - Verve - Virtual Surveys - Visible Technologies - Vision Critical - Zoomerang

Please email if there are any relevant agencies you don't see listed here. A rapidly expanding sector!




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