Abacus Market Analytics which is a specialist unit of IMRB International. Established in 1971, IMRB International is a pioneer in market research. A member of the Kantar Group, WPP's information, insight and consulting division. IMRB's footprint extends across 11 countries - India, Pakistan, Bangladesh, Sri Lanka, Dubai, Saudi Arabia, Egypt, Singapore, Malaysia, Korea and London.Abacus is full service market research arm of IMRB catering to international clients and providing world class services at offshore prices. Being part of Kantar group means that you are working with the best in the business. Abacus solutions are geared to enhance the marketing efficacy of client marketing programs and are custom built based on client requirements. We manage end-end research operations including survey programming, multi country online & CATI data collection, data processing, reporting & advance analytics. Please find below our service offerings: - • Survey Programming Services (Dimensions, Confirmit, etc)
- • Global Online & CATI Data Collection
- • Data Processing & Analysis (Dimensions, Quantum & SPSS)
- • Data Mining & Predictive Analytics
- • Commenting, Research Report Writing & Charting
- • Marketing Technology & Research Software Services
Recent News: DRNO articles (Daily Research News)
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Main: Cosmetics & Toiletries, Electronics (consumer), Financial, Insurance, Internet / New Media, Software, Networks, IT Consultancy, Pharmaceutical / Healthcare, Retail, Social / Opinion / Public Sector, Telecoms, Textiles / Clothing.
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Other: Advertising, Agriculture, Audience / Broadcasting, Automotive, Youth, Computer Hardware / Office Equipment, Leisure and Tourism, , Oil, Gas, Water and Electricity, Law & Accounting, Training & Education, Travel, Other Sectors.
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Main: UK, France, Germany, Italy, Spain, Scandinavia (Denmark / Finland / Norway / Sweden), Low countries (Belgium / Netherlands / Luxemburg), Other W Europe or EU (Port. / Ire. / Aust. / Switz. / Gr.), Central and Eastern Europe (not former USSR), China, Japan, Other SE Asia, Bangladesh / India / Pakistan / Sri Lanka, Other Asia, Australia / NZ, South Africa, USA, Canada, Mexico / Central America, South America. |
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Other: none.
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Main: Advertising Research, Branding / Image Research, Competitor Research, Customer Satisfaction Research, Employee Research, NPD / Market Potential Studies, Pricing Research, Usage & Attitude Research, Web Site Assessment, Other Research
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Other: none.
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Main: Face-to-face depth interviewing, Marketing Consultancy, Telephone depth interviewing, Other face-to-face interviewing, Other telephone interviewing, Desk Research, Mystery Shopping, On-line questionnaires, Postal Studies, Hall tests, Group discussions, Other techniques.
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Other: none. | |
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Surya Kiran (Business Development Director)
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