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US-based customer experience software firm Sprinklr has appointed former Walt Disney exec Venke Sharma to a lead role driving its Sprinklr Insights product, which provides real-time consumer, competitor and market insights. He is based in Mumbai. More
Purchase transaction insights firm Behaviorally has partnered with China-based eCommerce giant Alibaba to offer the former's pack testing products on the latter's TMIC (Tmall Innovation Center) platform, allowing users to assess the impact of packaging design and eCommerce visuals in the country. More
A little later than scheduled, marcoms network Stagwell, which owns the Harris Poll and Harris X brands as well as Maru Group, has opened its new EMEA headquarters in London's Blue Fin Building on the South Bank. More
California-based Dataplor, which collates data on business locations worldwide, has raised $10.6m in a Series A funding round, with which to accelerate its ongoing expansion and make a number of strategic hires. More
In the US, ad intelligence software firm AdImpact has partnered with Yahoo, enabling the latter's DSP to offer improved targeting and political audience segmentation for activation across local and national campaigns as elections approach. More
Washington, DC-based AI Squared, whose software helps clients integrate AI-based insights and data into their business applications, has announced Series A funding totalling $13.8m. The investment will help it expand its team and further develop its product. More
Ipsos has reported continued solid growth in the first quarter of the year, with revenue up 4.5% in organic terms, to EUR 557.5m. The EMEA and Asia Pacific regions led the way with revenue up more than 9% in each case (organic) while the Americas saw a 3.2% decline. More
NIQ's digital product content division Brandbank has launched a new product data optimisation solution, Content Health+, providing insights into category comparison and content benchmarking. More
Texas-based tech advisory, intelligence and research firm The Futurum Group is to acquire Techstrong Group, a publisher of tech community sites and provider of services such as buyer intent analytics, demand generation, IT buyer journey development and overall B2B buyer insights. More
UK insight agency Simpson Carpenter has appointed Alexander Holmes as Senior Research Director with expertise in Automotive, Digital Entertainment and Tech, while Martyn Turze joins as Research Director heading up a new specialist sector, Sports. More
Rory Sutherland, Vice Chairman of legendary ad agency Ogilvy UK, has joined creative effectiveness platform DAIVID in the capacity of Strategic Advisor. More
DIY online survey pioneer SurveyMonkey has promoted Priya Gill to Global Head of Marketing, leading its marketing strategy and execution across all markets. More
Canadian-owned market research and analytics firm Leger has appointed four new members for its US team, including sales and research functions. Ben Piper and Matthew Luff join as VPs Business Development, Wayne Link as VP Client Development and Heather Hart as Associate VP, Research. More
UK marketing budgets grew strongly in Q1, although slightly less rapidly than in the previous, record-breaking quarter, according to the IPA's Bellwether report. Slightly more respondents reported rising market research budgets than falling, reversing the trend of the previous quarter. More
Comscore has partnered with consumer engagement specialist Thece to track viewers' attention to livestreaming ads, and with marketing automation platform iZooto to deliver precise traffic and revenue insights to its publisher clients. More
Digital media measurement and analytics firm DoubleVerify (DV) has apologised to X, formerly known as Twitter, for an error which over a recent four-month period gave the microblogging site brand safety ratings as low as 70%, when actual scores were as high as 99.99%, according to reports. More
Austin, Texas-based firm The Next Practices Group (NPG) is launching a proprietary service for B2B tech and health tech brands, using AI and data science to sift actionable intelligence on ideas and trends from technology leader communities. More
Former 2CV, GfK and Walnut Unlimited researcher Antonio Margaritelli has joined London agency Disrupt Insight as a Research Director. More
Consumer insight and behavioural data technology company RealityMine has appointed former Google and YouTube advertising leader Phil Miles as a Non-Executive Director, effective immediately. More
B2B intelligence provider Rhetorik has released a solution it says will allow its US customers to benchmark their own organization's Diversity, Equity and Inclusion (DEI) data against industry standards. More
Text analysis platform Canvs AI has announced a new release of its AI Story Assist software, incorporating a new executive summary feature with interactive citations and quantification of the themes, topics and emotions identified in open-ended text data. More
First party data specialist TestSet has launched in the European market, backed by recently-launched research and data sector investment firm ACKWEST Group. Leading the region from London as MD is Colin Turner-Kerr, joined by Dina Patel as Director of Operations. More
In California, veteran food and beverage product development firm Mattson has announced the acquisition of Chicago-based Hyde Park Group Food Innovation (HPG) - giving it its first location outside the Bay Area of San Francisco. More
In Kentucky, USA, market intelligence provider TraQline has appointed Brian Lamar as Strategic Director of Survey Products, Hal Clark as VP of Strategic Accounts and Andrew DeCilles as VP of Alternative Data Solutions. The firm provides data on the durable goods industry. More
In Leeds, UK, insight agency STRAT7 Researchbods has launched an AI survey chatbot which it says will improve data quality and participant engagement for its clients, bringing deeper insights from open-ended questions. More
In Stockholm, enterprise insights and collaboration platform Stravito has launch Stravito Assistant, an AI-based 'insights companion' aiming to helps users find answers faster and ask better questions. More
In New York, marketing decision-making platform Extreme Reach has appointed former DISH Media exec Kevin Arrix as its Chief Growth Officer. More
Research tech company SightX has promoted Cameron Rau to a newly created position, Head of Customer Success and Research, responsible for helping customers make the most of the company's new products and approaches. More
Panel company Intra Research has appointed Helle Raun Oddershede as its new CEO, taking over from Marina Moshenska who moves into the role of Chief Operating Officer. More
Insights technology and panel provider Toluna has appointed Lucia Moir as Chief Operations Officer and promoted Priyanka Sarkar to Chief Research Officer. More
Marcoms group Stagwell has agreed to acquire São-Paulo, Brazil-based PROS Agency, a brand and marketing consultancy specializing in digital PR, creative planning and production, influencer marketing and brand development. More
AI-based consumer research platform Bounce Insights has brought in Aaron Peck as Regional Commercial Director, North America, as it expands into the US. The company has also added Ian Kiernan to its board as Non-Executive Director. More
British-based insight agency Opinium has promoted Wez Eathorne to the new role of Global Head of Brand, Comms & Product Research. More
In the US, ARF subsidiary CIMM has partnered with local broadcast television industry trade association TVB, in a new initiative designed to showcase innovations in measurement and currency development across the local TV and video marketplace. More
New York- and Austin, Texas-based b2b restech company Emporia Research has secured $4.7m in a seed round of funding, to expand its platform's capabilities. This will include further investment in AI, engineering, sales and data partnerships. More
British online audience measurement body UKOM has appointed 25-year Nielsen exec Sarah Miller as its Technical Consultant. More
Customer insights firm DMR has announced the appointment of nine new staff, having completed a successful first institutional funding round at the end of 2023. More
San Francisco-based Writ has raised $3.8m in Seed funding, with which to expand its operations and continue development of its technology, which provides a space for clients' teams to share and discuss data to develop insights and improve business decisions. More
HfS Research has announced a strategic alliance with HEX Advisory Group, aiming to enhance their industry analysis offer, in particular around contract price benchmarking. More
In California, marketing firm Power Digital has enhanced its nova Intelligence platform with the launch of Creative Affinity, an ad creative analysis module designed with support from Meta engineers. More
Manchester-based startup North AI has secured £280,000 grant funding from the UK's Innovation Agency, and a further £300,000 in a round led by SFC Capital. The firm provides an AI-powered predictive insights platform for the media and entertainment industry. More
In the US, evidence-based healthcare consulting firm KJT Group has appointed Ellen Gordon as SVP of Client Strategy & Growth. More
Snap Inc, parent of photo sharing app Snapchat, has announced a partnership and integration with app marketplace Snowflake, promising its advertisers encrypted, privacy-safe and effective ad solutions and signal measurement. Snap also has a new measurement partnership with AppsFlyer. More
In New York, UX research ops specialist Rally has raised $8.8m in funding, to help promote it to a wider audience and further develop its technology. More
Marketing tech group Access Intelligence Plc has appointed Tom Ritchie as President of PR & Comms EMEA. More
Frankfurt am Main, Germany-based Scavenger AI, whose software allows client companies to perform complex data analyses in 'a few seconds', has raised EUR 1.1m in pre-seed funding. The money will help expand its team, and develop and launch its products. More
London-based marketing group Unlimited, parent of insight agency Walnut, is to join Accenture Song, the business services behemoth's 'tech-powered creative group'. Terms of the acquisition were not disclosed. More
London-based researcher High Tech Dev has rebranded as HTAIR, reflecting a significant change in its mission and vision (focused around AI); and has appointed Nigel Woodliffe as Chief Customer Success Officer. More
Nordic and DACH-focused small and medium-sized business specialist Nalka Invest is to acquire European data collection firm Norstat from its current parent, Triton, for an undisclosed sum. More
London-based Truth Consulting has announced five promotions: Catherine Anstead, Victor Reynoso and Kate Stratton become Directors, while Taiye Akin-Akinyosoye and Tom Sweeney are now Senior Consultants. More
Atlanta, GA-based predictive analytics firm AnalyticsIQ has launched ChannelIQ, promising 'reliable and actionable insight' into consumer marketing channel preferences, for use in targeting and ad optimisation. More
Purchase transaction analytics specialist Behaviorally has announced a number of recent promotions, including Ethel Klein and Mavis Tong to VP Customer Success, Stephen Omogbehin to Vice President, IT, Coraline Petipas to Director, Customer Success and Natasha Gonzalez to Director, Behavioral Qualitative. More
In the UK, MR industry veterans and Firefish execs Jem Fawcus and Richard Owen have launched a new company, QualifyAI, with a mission 'to automate qualitative research without stripping it of its humanity'. The partners say this is possible for the first time thanks to AI. More
Recently-merged B2B purchase intent specialists MRP and CONTENTgine have rebranded as pharosIQ, and launched a number of proprietary first party permission-based, down-funnel targeting capabilities. Chris Rack leads the new company as CEO. More
Washington, DC-based research consultancy PSB Insights has promoted Colleen McCauley to SVP of Marketing, serving on the firm's Executive Team and working directly with CEO Dave Gordon. More
Global consumer health company Haleon, the firm behind brands such as Sensodyne and Centrum, has appointed Geoff Painter as Global Head of Consumer Business Insights and Analytics. More
Santa Monica, CA-based research tech firm Fuel Cycle has enhanced its Research Engine platform with the addition of Universal Connections, a feature allowing users to run projects from within insight communities using their preferred insights tools, whether or not they are fully integrated with the platform. More
Custom market research firm AMC Global has appointed Jennifer Binelli as Senior Research Director, Strategy & Insights, and made a number of promotions including Ashley D'Annunzio to VP of Qualitative Insights and Reene Kalola to Senior Research Director, Strategy & Insights. More
US-based international data collection and research tech company Sago has launched a formal specialist Health offering, building on longstanding expertise in the sector and fronted by EVP of Healthcare Shannon Childs. More
Marketing intel and programmatic media specialist MiQ has announced the launch of its TV Intelligence platform in the UK, US, Canada and Australia, promising users a complete view of audience, campaign and competitor intelligence across linear TV, CTV and YouTube in one place. More
Social media management software firm Hootsuite is to acquire listening specialist Talkwalker, for an undisclosed sum. More
UK-based strategic research and planning consultancy STRAT7 Incite has continued a recent series of senior hires, bringing in Alex Banks as Senior Principal. Last month John Tearle and Emma Davies rejoined the company in senior roles. More
Danish neuroscience solutions firm Neurons Inc has launched an AI Copilot, promising its clients the ability to make faster creative decisions, optimise visuals and receive 'crystal-clear recommendations on what to do next'. More
Manchester, UK-based product intelligence platform Vypr has appointed Glenn Porter as Chief Commercial Officer. More
Australia-based Out-of-Home tracking and measurement specialist Veridooh has appointed Nick Parker, formerly Global COO of WPP agency Kinetic, as its Global President, charged with driving the firm's expansion info new markets. More
Ohio, USA-based MarketVision Research has promoted Colleen Hennegan to Senior Vice President, recognising her leadership of the firm's successful Online Communities practice. More
Data collection and research services firm Bilendi & respondi has extended the functionality of its BARI AI-powered research assistant to include quantitative projects. More
Customer lifecycle analytics platform Quantum Metric has released a new version of its platform, focused on simplifying how organizations listen to and act on the needs of their customers. It includes Felix AI, a new session summarization feature powered by Google Cloud's Gemini Pro. More
Canadian insights association CRIC has launched annual awards for the country's analytics and research professionals. More
Ipsos has announced senior role extensions for five employees in its qualitative division Ipsos UU, in India, as it gears up for product launches and 'ambitious growth targets'. The five are Sapna Parmar, Neha Dutta, Shelly Jain, Geetika Singh and Ashwini Sirsikar. More
UK video ad currency body Barb has appointed former TNS and RSMB exec Sara Cheeseman as Finance Director. She replaces long-time FD Nigel McLachlan, who is retiring. More
In New Jersey, USA, healthcare reputation management and patient feedback solutions firm rater8 has closed a Series A round of funding, for use in expanding its market reach to medical practices and hospitals of all types and sizes, and growing its team. More
Web and app digital experience analytics firm Glassbox has appointed former Instructure exec Michelle Suzuki as Chief Marketing Officer. More
Florida-based immersive advertising technology firm Trivver has unveiled technology which it says is the first to allow brands and organizations to measure viewability metrics in Extended Reality (XR) environments. More
Consumer intelligence firm NIQ has announced the launch of 'Full View - Measurement', a suite of features available within its Discover platform, promising an omnichannel view of data with item-level granularity for retailers, manufacturers and the financial services community. More
UK-based consumer and B2B researcher 2CV has announced eleven promotions, including Chris Oatey and Jon Smetherham to Regional Directors, responsible for leading the Asia team based in Singapore; and in the UK Kar Hoo Lee to Associate Director of Data Services and Abigail Plank to Associate Director. More
Marketing intelligence software company Proxima has closed a $12m Series A round of funding. Money will be used to further develop its technology platform, including AI-powered feature development, as well as recruitment for its tech and commercial teams. More
Mumbai, India-based digital tech and customer experience solutions provider Datamatics has announced the acquisition of Salesforce services firm Dextara Digital. More
In the US, the 'Joint Industry Committee' (JIC) formed in January 2023 to provide more rapid accreditation of ad currency providers than the MRC has awarded full certification to Comscore and VideoAmp, but delayed a final decision on iSpot until June. More
Technology research and advisory firm Information Services Group has announced the launch of a new AI software research practice, via its software insights division Ventana Research. The launch complements that of the Group's Enterprise AI Advisory business, launched in January. More
Consumer information and credit reporting company TransUnion has partnered with researcher MRI-Simmons, promising clients 'improved actionability across the addressable marketing ecosystem'. More
Texas-based data collection and research solutions provider Veridata Insights has promoted Jennifer Miller to Vice President of Global Qualitative Solutions, and Paul Mastrianna to Senior Director of Sales, while Natalie Blahut joins in a full-time capacity as Qualitative Project Manager. More
In the US, Research & Marketing Strategies, Inc. (RMS) has appointed retail operations veteran Doug Sweet as Administrative Office Coordinator. More
In the US, cultural intelligence specialist Collage Group has added new features to its fleun.ci SaaS application: a Head-to-Head Dashboard, providing competitive insights; an Industry Dashboard giving a category-level view of brand-specific consumer sentiment; and an enhanced Audience Insights offer. More
German CX management software company moveXM has announced the acquisition of two Dutch SaaS sister companies specializing in customer and employee feedback and customer review software - Feeddex BV and 5-Star Specialist BV. More
Experience Management (XM) company Qualtrics has appointed Juan Rodriguez as Chief Information Officer and Assaf Keren joins Qualtrics as Chief Security Officer. More
Converged TV advertising solutions firm Cadent has agreed the acquisition of measurable programmatic advertising company AdTheorent, for around $324m in cash, or $3.21 per share. More
Unified customer experience management platform Sprinklr has appointed Amitabh Misra as Chief Technology Officer, starting this week. Misra will lead all R&D teams worldwide including product and engineering, and also joins the Executive Leadership Team. More
In Birmingham, UK, full service social research agency M.E.L Research has appointed Ayesha Lynn-Birkett as a Senior Research Executive, and promoted Angela Parton to Telephone Unit Manager. More
Minneapolis-based consultancy Foresight Strategy has appointed five members to its advisory board, including Cambiar founder Simon Chadwick, along with David Exelby, Lili Hall, Jeffrey Hunter and Reed Watson. More
Kantar has promoted Amanjit Singh to Regional Marketing Director - APAC, after more than thirteen years at the company. More
Consumer intelligence provider NIQ has partnered with burger giant McDonald's USA to develop a new module called Cultural Resonance, part of its BASES ad testing portfolio. More
In the US, unified customer experience management platform Sprinklr has announced fourth quarter and full year results for the period ended January 31st 2024. Q4 revenue was up 17% to $194.2m, while non-GAAP operating income more than doubled to $32.4m. Full year revenue was $732.4m, up 18%. More
Personalized video content creation platform VidMob has brought in Matt Young as Chief Revenue Officer, promoted Erin Arnett to VP Client Solutions and Global Brands, and moved interim CRO JP Maheu into the role of strategic advisor. More
Customer engagement specialist Verint has announced Q4 and full year results for the period ending January 31st 2024. Q4 revenue grew 12% year-on-year to $265m, while full year revenue crept up just 0.9% to $910m. Full year net income more than doubled to $39.6m. More
Denver, Colorado-based AI solutions firm Veritone, Inc. has launched a conversational intelligence solution called Ask Veri, allowing users of its Digital Media Hub (DMH) to get actionable insights from their media archive data via simple chat. More
San Mateo, CA-based Observe, which helps clients store, manage and analyze their business data, has raised $115m in a Series B funding round, earmarked for expansion in North America. More
MCI, a tech-enabled business services conglomerate headquartered in Miami Beach, FL, has agreed to acquire Atlanta, GA-based Market Force Information, whose range of CX solutions includes customer feedback surveys, mystery shopping, operational audits and competitive benchmarking. More
In the US, the Media Rating Council (MRC) as issued a joint statement with the 'JIC' set up at the beginning of last year by OpenAP, the Video Advertising Bureau and a group of TV broadcasters - to clarify the distinct roles and approaches of the two bodies. More
In New York, digital audio and broadcast radio tech and services firm Triton Digital has acquired audio intelligence platform Sounder. More
Austin, Texas-based Measured has launched a platform promising marketers the ability to view incremental ad performance across all paid media platforms, in one place, without the need to track users across the web. More
Dutch insights-based consultancy SKIM has appointed Adrien Bourgeois as Relationship Director, based in Paris and responsible for driving the growth of client partnerships in France. More
Comscore has announced the resignation of Pierre-Andre Liduena from its Board of Directors, effective next week. Liduena had joined following the investment of Charter Communications in 2021. More
Anil Goel has joined Nielsen as Chief Engineering Officer, leading its technology and engineering teams to drive product innovation and advanced technology adoption. He is based in Bengaluru, India and will report to CEO Karthik Rao. More
Eponymous online survey firm SurveyMonkey has promoted Jing Huang to VP, Artificial Intelligence and Machine Learning, Katie Miserany to SVP and Chief Communications Officer, and Craik Pyke to VP, Infrastructure and Security Engineering. The firm now boasts gender equality at both the C-Suite and VP levels. More
Media measurement and optimisation platform Integral Ad Science (IAS) has announced a partnership with photo sharing pioneer Snap Inc., promising advertisers increased transparency, brand safety and suitability across their Snapchat campaigns. More
Advertising Resource Management (ARM) software company MINT has appointed Christoph Kruse as Global Marketing Director. He was previously Director of Regional Marketing in Europe at Outbrain. More
Data management and quality specialist Foundational, which has locations in San Francisco and Tel Aviv, has secured $8m in seed funding, with which to further develop its product and add new capabilities for developers building at scale. More
In London, Havas Media Network UK has joined cross-media measurement initiative Origin, completing the representation of the global marcoms networks within the programme. There are now 51 funding stakeholders in total including advertisers, media owners and advertising agencies. More
Comscore has announced that its Directors will now support the addition of Matthew F. McLaughlin to the Board at the forthcoming 2024 annual meeting of stockholders. Former DoubleVerify exec McLaughlin was put forward by activist shareholder 180 Degree Capital Corp in January. More
Australian owned agency TKW Research Group has launched a new call centre in Suva, Fiji, promising 'CATI-quality data at online survey prices'. More
Media.Monks, the digital-first, data-led advertising and marketing services brand of Sir Martin Sorrell's S4Capital, has launched a service called Persona.Flow, converting owned customer data into dynamic consumer personas for use in rapid insight generation. More
UK-based Relative Insight has announced a major upgrade of its text analytics platform, including summarizing, analysis and segmentation features all powered by AI. More
Comcast subsidiary AudienceXpress is collaborating with viewing measurement company iSpot, to evaluate how the latter's syndicated national TV ratings can be incorporated into the AudienceXpress platform and enhance its syndicated measurement currency. More
Stockholm, Sweden-based Dema.ai, which provides a predictive analytics platform for eCommerce, has secured EUR 7m in a Seed round of funding, for use in accelerating its growth. More
Insight and analytics group BVA BDRC has launched synthetic data product Pixel.AI, which it says accurately predicts responses from restricted segments by training on existing and representative data. More
Insights and experience tech company PG Forsta has appointed Mike Thompson as Chief Analytics Officer, and says he will drive the development of new AI-driven capabilities and products, following the company's commitment to invest $500 million in the area over five years. More
WPP-owned ad agency VML is to upgrade its proprietary digital commerce tech and retailer intelligence suite via a partnership with retail ecommerce management platform CommerceIQ. The latter's generative and predictive AI will help VML to optimize clients' digital shelf performance. More
Marketing strategy, consumer behavior and analytics consultancy GBK Collective has appointed Virginia Lennon as SVP of Research and Insights, Prachi Bhalerao as Marketing Data Scientist, and Reagan Jacobs as Senior Analyst. More
British Out-Of-Home (OOH) measurement body Route has promoted General Manager Euan Mackay to the role of Chief Strategy Officer, leading the organisation's strategic direction as it readies for a new research contract starting in April next year. More
B2B research firm NewtonX has appointed former American Express employee Kavita Anand as Vice President of Product, leading strategy, design and development for products including the firm's Knowledge Graph and its expert intelligence platform NewtonX Prime. More
London-based audience researcher RSMB has appointed Alison Finch as Client Account Lead with responsibility for radio audience currency RAJAR, replacing Anne Robshaw who is leaving the company after seventeen years. RSMB is an independent company jointly owned by Kantar and Havas. More
Consumer intelligence specialist NIQ - previously Nielsen IQ - has appointed former TransUnion exec R. Dane Mauldin as Chief Transformation Officer. He replaces Curtis Miller, who moves into the role of Chief Strategy Officer. More
Nielsen has announced an agreement with ridesharing network Lyft, to measure the audience for the latter's in-app advertisements delivered through Lyft Media. More
Southeast Asia-based qual and quant marketing intelligence and panels provider Divergent Insights has appointed Swagata Moitra Ghosh to its Leadership Team as VP Global Research and Insights. More
In California, secure data access management company Dymium has emerged from stealth with $7m in funding, to be used to advance product development and expand the company's sales and marketing teams. More
In New York, transaction insights specialist Behaviorally has announced the appointment of Richard Bell as Managing Director, Global Client Capabilities. More
London-based global media measurement and optimisation platform Integral Ad Science (IAS) has won MRC accreditation for its integrated third-party calculation and reporting of YouTube video viewability, which is based on audited data from Google's ADH-MP. More
In the US, Comscore has been granted accreditation by the Media Rating Council (MRC) for the Total Household Rating and Average Audience estimates in both its national and local TV Time Based Grid reports. The award means Comscore is currently the only company accredited for its local TV measurement. More
Ipsos has launched an Out of Home (OOH) advertising solution promising to help users assess and optimise OOH creative in as little as 24 hours. More
In the US, cultural intelligence specialist Collage Group has appointed Elizabeth Jackson as its first Chief Marketing Officer. She brings to the role more than thirty years of experience in marketing, strategy, insights and new product innovation. More
US-based online data collection company Full Circle has appointed Dynata veteran Jason Henderson as a Sales Manager with a focus on West Coast customers. More
In New York, AI-powered ad tech company Smartly has launched Brand Pulse, which taps data from Comscore and GWI (Global Web Index) as well as its own sources to give users a holistic view of the customer journey, including ad impact. More
In Australia, video-based insight consultancy Qualie has appointed Lena Kelly as Senior Researcher and Strategist. More
Mishcon de Reya (MDR Group), a business services group with a focus on legal advice, has launched a market insights and analytics business called MDRi, providing strategic advisory services to businesses worldwide. Simon Tye will lead the new division as Chief Executive Officer. More
US firm Decision Analyst has promoted Bonnie Janzen to President, taking over the role from founder Jerry W. Thomas, who continues to serve as CEO More
Comscore has launch its Social Incremental audiences service, part of its MMX Platform suite, in the UK. The solution measures incremental traffic across social media platforms, with deduplicated, person-level reach and a unified view across desktop, mobile and social. More
British-based ad impact measurement and forecasting specialist System1 Group Plc has appointed Mike Perlman as Chief Commercial Officer and Alex Banks as SVP of business development for The Americas. More
In Vancouver, BC, Canada, 'creator commerce' platform Trnd has launched a service called Advanced Brand Analytics, allowing users to evaluate their influencer marketing strategies with the help of data on creator performance, audience engagement and conversion. More
Data science start-up QuantexAI has secured $1m in pre-seed funding, from undisclosed investors, as it moves its natural language query software into beta. More
In California, eCommerce solutions and consumer analytics provider PriceSpider has announced a number of upgrades to help brands build seamless omnichannel experiences. They include new data sharing and integration tools. More
US-based mobile app market intelligence and insights provider Sensor Tower has announced the acquisition of mobile marketing firm data.ai, formerly known as App Annie. Terms were not disclosed. More
In the US, neuro- and behavioral science specialist HCD Research has appointed Rachel Czapla as Senior Director of Global Research and Consulting. More
This month sees the launch in London of a new agency, Wren Insight, focused on customer closeness and led by qual researchers Jude Terry and Hannah Beech. More
Market Research charity the MRBA has three days to run on its 2024 auction. Bidding for two tickets to Taylor Swift's sold-out Eras tour (Wembley Stadium concert, August) currently stands at £1,500, but those with more modest budgets can bid for bottles, days / meals out and other items. More
European research agency Bilendi has appointed Cecilia Glauser as the Country Manager for Sweden, replacing Björn Söderlin. More
Customer journey management and insights firm TheyDo, based in Amsterdam, has secured $34m in funding, with which to increase R&D - focused on AI and data ingestion - and build out its customer-facing team in the US. More
California-based CX solutions firm Five9 has appointed former Gartner exec Steve Blood as Vice President of Market Intelligence and Evangelism, based in Europe. More
Birmingham, UK-based qual insights platform Voxpopme has a new CEO. Andy Barraclough is a co-founder of the firm and until now served as its CTO. He succeeds Lonnie Mayne, who moves to the role of Chairman of the Board. More
Former ORC and Join the Dots / InSites Consulting exec Edward Wheeler has joined BVA BDRC as Head of Business Development. More
Business Intelligence platform Omni has raised $20m for continued development of its platform. In addition, former Looker Chief Revenue Officer Lambert Billet has joined Omni's Board of Directors. More
Consumer and B2B research agency 2CV has promoted Sabine Cronick to the role of CEO of UK/EU, and James Redden to CEO of US and APAC. More
New York-based Adelaide, which provides attention-based media quality measurement, has added coverage of CTV to its Attention Leaderboard service. More
Personalized shopping experience company Fermat, based in San Francisco, has more than doubled its funding to date with a $17m raise. The firm's software allows users to launch, test and optimize web pages based on individual customer journeys and the preferences and intentions they reveal. More
San Diego-based omnichannel consumer data and analytics platform Daasity has acquired Red Fox Analytics, which provides analytics for for retail-focused CPG brands, for an undisclosed sum. The combination promises merchants online and off-line sales, distribution and marketing data in one place. More
In the UK, Samsung's advertising division has become the first CTV backer of Origin, the ISBA's cross-media measurement programme. More
In Dallas, 'Creator Commerce' company LTK has launched LTK 360, a full-funnel influencer marketing measurement and analysis platform, while adding CTV to the list of media for which users can create, launch and measure advertising. More
Attention measurement specialist Amplified Intelligence has teamed up with photo sharing app Snapchat and media agency OMD to assess how audiences engage with Snapchat's augmented reality (AR) Lenses. More
Chicago-based analytics software solutions company Ocient has raised $49.4m in en extended Series B round of funding, earmarked for product development. The firm's software conducts compute-intensive analysis of complex, large-scale data for insights and decision-making, with a focus on energy-efficiency. More
Multichannel eCommerce enablement and analytics platform MikMak has enhanced its insights offering with the launch of a Custom Report Builder function, as well as a CX optimization tool, 'Headless Commerce API'. More
Digital media measurement specialist DoubleVerify (DV) has expanded its partnership with media giant NBCUniversal, to provide program-level measurement solutions across OTT devices, including CTV. More
San Francisco-based predictive intelligence firm 6sense has appointed Jerome Levadoux as its first Chief Product Officer. More
US measurement standards organisation The Media Rating Council (MRC) has appointed Hannah Bolcar as Director, Measurement Audit Operations. More
Comscore's programmatic ad targeting division Proximic has partnered with advertising and martech group Epsilon, providing contextual classification of sites to help the latter's clients monitor issues like brand suitability and inventory quality. More
US-based insights and strategic consulting firm M/A/R/C Research has appointed Michael Feehan as Senior Vice President and Practice Leader in its recently-expanded Health and Well-Being Division. More
SurveyMind, a UK-based AI transcription and analysis start-up, has announced upgrades including single-click analysis of transcripts to reveal key themes, differences and connections between a predefined set of interviews. More
In West Palm Beach, Florida, MR industry veterans Hugh Davis and Keith Price have launched ACKWEST Group, a holding company which will focus on buying and developing emerging tech-driven enterprises in the consumer insights and marketing services sector. More
Former Dynata Chief Gary Laben has joined retail and consumer goods analytics and inventory optimisation firm Trax, as CEO. More
UK television and video ad currency provider Barb has announced a major upgrade to its CFlight cross-media campaign reporting service. The tool now promises advertisers and agencies comprehensive campaign performance data against fourteen key traded audience groups. More
Canadian-owned market research and analytics firm Leger has upped its stake in remote, AI-driven advertising test platform CUBE AI to 51%, having been a minority shareholder since 2022. More
In Toronto, Canada, survey software firm Q-Fi Solutions has been acquired by co-founder and CTO Rafael Mangra, who is relaunching the company with a range of branded solutions. Mangra was previously a minority shareholder while the majority of shares were owned by The Logit Group. More
In Amsterdam, recently-acquired Ipsos I&O has appointed former Aegon Netherlands research leader Jürgen Warnecke as Team Lead Financial Services. More
Consumer behavior data firm Circana has launched SalesTrack, which tracks brand performance relative to competition on a weekly basis within the Canadian foodservice industry. More
Recently-launched research operations hub BioBrain has appointed Market Xcel veteran Ashwani Arora as Director of Strategy and Insights, and a Partner in the business. More
In the US, media measurement and optimization firm Prescient AI has secured $10m in Series A funding, with which to further develop its product, expand sales and add new media channel integrations. It has also enhanced its attribution model to measure the halo effects of campaigns on sales in the Amazon marketplace. More
Australia marketing advisory, strategy and analytics company Forethought has appointed Diane Shelton and Andrew Slot as Joint Managing Directors, effective immediately. Shelton is a former CEO returning to the firm, while ten-year company veteran Slot has been serving as Interim MD for the past year. More
President Biden has signed into law the Consolidated Appropriations Act 2024, which among most other federal agencies provides the U.S. Census Bureau with its budget to September 30th. At $1.382bn, the Bureau's fund is well below the $2bn that Census stakeholders had urged. More
Customer and employee experience firm Medallia has appointed Ben Brewer as Chief Revenue Officer. More
In London, Verve has announced the promotion of its former Joint Head of Insight Richard Preedy to the newly created role of Executive Director and Head of Artificial Intelligence. The firm is 'relaunching' itself to emphasize its focus on 'three intelligences': Artificial, Human and Cultural. More
Australia's Commercial Radio & Audio (CRA) is to expand its regional audience surveys, conducted by Xtra Insights, to include more markets this year, while for the first time CATI surveys will be supplemented by the launch of online survey sampling in eight markets. More
MR reporting software and services company Indico Labs has appointed Warren Smith as Technical Operations Lead, Edward Lidbetter as Product Owner, and Lucy Robbins as Product Marketing Manager - as it looks to scale up its SlideGen product this year. More
Global non-profit organization Women in Research (WIRe) has added Meta's Jackie Chan, Alex Owens of Unilever and Reckitt's Dr. Elaine Rodrigo to its advisory board, as well as System1's Chief People Officer Emma Cooper representing the supply side. More
In Boston, US, streaming technology company Brightcove has launched 'Publisher Insights', part of its Media Studio Premium solution, which provides real-time analytics specifically for news organizations and other organizations focused on rapidly and constantly updated content. More
Technology research and advisory firm Information Services Group (ISG) has reported revenue for the full year 2023 of $291m, up 1.7% despite a very slow fourth quarter in which revenue dropped 11% to $66.2m. More
US firm PeakMetrics has raised $3m in funding to expand its market and further develop its 'narrative intelligence' technology, which helps governments, companies and other organisations deal with online risks from misinformation and media manipulation. More
In the US, consumer insights firm C+R Research has partnered with Nexxt Intelligence to offer clients 'deeper and more insightful responses' from survey participants using AI. More
Audience engagement veteran Josh Chasin is to advise digital marketing analytics platform FutureSight as it widens its focus to serve 'midmarket' customers. Chasin previously held senior roles at VideoAmp, Comscore, Arbitron and SMRB. More
Cambridge, UK-based analyst research delivery platform Content Catalyst has launched an AI-powered discovery tool to help researchers get rapid answers to natural language market intelligence questions. More
Miami-based PR platform Muck Rack has enhanced its measurement and reporting capabilities with new features for areas including media impact analysis, brand reputation insights and competitive analysis. More
London-based analytics / business intelligence start-up Fluent has secured $7.5m in seed funding for its mission to democratize insights using conversational AI. More
UK audience measurement authority Barb has promoted Caroline Baxter to Chief Operating Officer, with a remit to work alongside CEO Justin Sampson on driving the organisation's move towards cross-device measurement and total campaign performance reporting. More
North of England-based, employee-owned research consultancy DJS Research has announced eleven promotions across its Research and Operations teams, including Kieran Hart to Senior Research Manager, and Claire Williams, Olivia Holt and Lucy Holland to RM. More
Research platform Discuss has announced a Spring round of new product features, including expanded GenAI summaries for global research; a new one-stop-shop consumer reach tier for global brands; off-platform research capabilities; and enhanced machine transcription. More
Amperity, a customer data platform (CDP) for consumer brands, has announced two new generative AI capabilities, Explore and Assist. More
Comscore has reported full year 2023 revenue of $371.3m, down 1.4%, but with FX-neutral adjusted EBITDA up 29% to $46.9m. CEO Jon Carpenter pointed to growth in local TV measurement and in the CCR and Proximic offerings as strong indicators for the future. More
Similarweb has announced the acquisition of ad intelligence specialist Admetricks, whose software will now form the core of a new Similarweb Ad Intelligence product. More
In the UK, business-to-business insights forum The Business Intelligence Group (BIG) is to be reintegrated as a network of the Market Research Society (MRS), a status it held in the 1990s before moving to independent operation. More
Insights group Savanta has launched a new AI-based application called TrendVue, allowing users to automate the research process and deliver personalised trend analysis across sectors. More
Customer data science pioneer dunnhumby has partnered with location analytics specialist Placer.ai in the US to provide retailers and CPG companies with a combination of on-and off-line customer insights and personalize customer communications and experiences. More
In London, brand lift measurement company ThisThat has secured an unspecified amount of funding from four founders of unicorn companies, in addition to other funds and angel investors. More
In the US, research agency Shapiro+Raj has added an AI Innovation Group to its Technology Practice, with Scott Swigart still leading the enhanced unit. More
Manchester, UK-based fieldwork firm Omnisis has teamed up with business and politics publication The Economist to launch an interactive tool predicting how people may vote in the next general election. More
Global MR and data group YouGov has announced the rebranding of its Swiss subsidiary LINK, acquired in December 2021, as YouGov Switzerland. More
In the USA, integrated ad intelligence and viewing data provider AdImpact has appointed Laia Pescetto as Vice President of Marketing, following 400% growth in its industry-wide ad solutions client base in 2023, Its core political ad business has also grown rapidly. More
UK-based MR operations company Cobalt Sky has appointed Mina Odavic as Head of Business Development, overseeing relationships with key clients and generating new business opportunities. More
New York-based Remesh has upgraded it AI-powered insights platform to allow users to upload research data collected on other platforms for analysis - including large quantities of open-ended survey feedback. More
Madrid-based digital marketing group Samy Alliance, the parent of British-based research firm Capture Intelligence, has acquired Helsinki-based social media agency Kurio, giving it a presence in the Nordic countries. More
Singapore-based customer experience solutions firm TDCX is to be acquired and taken private by a team led by its CEO and founder Laurent Junique, via a merger valuing the nearly 18,000-strong company at around $1.037bn. More
EMEA communications firm Instinctif Partners Group has appointed Julian Walker as CEO; having recently added Jim Donaldson as Non-Executive Chair, and Dr Matilda Andersson as MD of its subsidiary, British-based insight firm Truth. More
In Philadelphia, account intelligence provider MRP has merged with b2b technology insights and lead generation firm CONTENTgine, to create an end-to-end provider for the entire b2b technology sales and marketing process, from demand generation to sales pipeline activations. More
Adelaide, Australia-based attention measurement specialist Amplified Intelligence has appointed Anthony Capano as EVP Global Head of SaaS. More
Business services colossus Accenture has acquired Melbourne-based marketing tech consultancy The Lumery, adding expertise in areas including personalization, CRM and loyalty, testing and experimentation, and automation to its Accenture Song division Down Under. More
In London, Potentia Insight has appointed Clare McHatton as Business Development Director, focused on building relationships and partnerships to expand the firm's client base and offer. More
US-based data firm J.D. Power has completed the acquisition of Autovista Group, which provides automotive data, analytics and industry insights in Europe and Australia, from asset management firm Hayfin Capital Management. Autovista CEO Lindsey Roberts becomes President of J.D. Power Europe. More
Comcast Advertising, the ad division of Comcast Cable, has launched a new solution called the Signal Authentication Service, which it says will improve the accuracy of cross-screen reach and frequency analysis. More
US-based audience measurement company VideoAmp has unveiled a big data and technology 'engine' called VALID, which measures and targets cross-platform audiences and promises more efficient media spending, higher conversion rates and more accurate data for publishers. More
Insight and customer analytics group STRAT7 has announced twenty-one appointments / promotions, including four senior promotions at Crowd DNA, and the creation of eight new roles. More
Streaming data insights provider PlumResearch has appointed Jonathan Broughton as Research Director, tasked with advancing its analytics and insights capabilities in the entertainment industry. More
Hamburg-based Heyflow, whose no-code platform helps marketers create, optimise and analyse web site experiences, has closed a EUR 14.7m Series A funding round. The money will be used to accelerate product development and integrations, and for geographical expansion of its customer base. More
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