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MRWho is the first supplement to DRNO, subtitled 'People and Skills in Market Research', and looking at recruitment, training, salaries and benefits, loyalty, teambuilding and all other aspects of human resources for the MR profession.
Online research took a bit of a hammering towards the end of 2000 when overclaims about its immediate potential led to egg on the face for some of its more incautious advocates, but since then it has been quietly taking over in many areas of research, especially in the US. This month MRWho talks to some of the people who are making it happen and predicts that within a very short time it will be impossible to ignore, even in littl'ol' Europe. In our skills article, we look at public sector research and what makes it different to researching for companies, again with the help of some of the top names in the field.
There's a also a bit of Christmas cheer from a disillusioned organiser of research agency Christmas parties, and an extremely silly back page which announces that this is the last issue - Thanks everyone for the alarmed / complimentary emails but you should know by now that whatever it says about the next issue on the Back Page, can safely be ignored.
MRWho has about 850 subscribers including a majority of the bosses of major UK agencies and around 200 blue chip clientside researchers. It's free and comes in a .pdf format so most people print it out, although you can read it on-screen if you prefer. The December edition was published on 11/12/02 and is available for download from this site (see bottom right) - you'll need a password and for this you'll need to subscribe. If you'd like to, just email us and say so, giving us your email address (and those of anyone else there who wants it), your JobTitle(s) and the name of your company - this will only be used for our own stats, ie so we can give advertisers general information about the types of people reading it - and for our own analysis / edification. Re confidentiality of this: we are MRS members and you know the drill!
If you're not in an HR function and you think your company's personnel or training people would be interested, please let them know - there is no limit to the number of subscribers per company, of course.
Salary info will be updated next month, Jan 2003 to cover July-Dec 2002
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