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e-MORI Partners with e-consultancy | September 6 2001 |
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e-MORI, the electronic technologies division of market research company MORI, has agreed a deal to provide information to the e-business advice web site, e- consultancy.com. e-consultancy provides e-MORI a platform from which to promote its digital market research services to a registered user base of over 4,000 senior e-business professionals in the UK. In return, e-MORI will provide data from its "Technology Tracker" - a fortnightly survey of technology usage based on interviews with a nationally representative sample of adults across Great Britain. According to Nicky Perrott, Head of e-MORI, "There is already a strong cross-over between our client base and the users of e-consultancy.com and this gives us further exposure to exactly the kind of people who can benefit from our services." e-consultancy, launched in October 2000 by new media author and strategist Ashley Friedlein and backed by a network of leading UK e-business professionals, provides users with high quality e-business information and advice including access to hosted expert forums and over 400 white papers, research and reports from leading consultancies such as Accenture, KPMG, McKinsey, Mainspring, IBM and Sapient. Ashley Friedlein, CEO of e-consultancy, added "The e-MORI deal is a win- win arrangement. We can provide value to our users through giving them free access to highly respected information and e-MORI gains exposure to our user base of senior e-business decision makers. We are concluding similar alliances with other information providers." Simple printable version of this article. Email this article to a friend.
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