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First-Ever Performance Index of Automotive Industry Websites | October 31 2001 |
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Autometrics, a specialist in automotive e-commerce performance measurement, has teamed up with Nielsen//NetRatings to provide the automotive industry with a standard in Internet audience information throughout Europe. The three-year agreement enables Autometrics to help the car manufactures to enhance their online businesses by improving their Internet strategies. The two companies have produced the first ever analysis of the automotive Internet marketplace with a league table of automotive Internet site activity and performance across the European marketplace. Central to the Autometrics offering is information from Nielsen//NetRatings, whose audience measurement service tracks audience and advertising information on the web, collected in real time from a representative panel of Internet users in each country. Under the agreement, Autometrics will receive Nielsen//NetRatings information for all the European countries covered by the service. The service is targeted at senior automotive industry marketing executives who wish to gain insight into the new digital car buyer, monitor Internet performance relative to competitors and measure return on Internet investment. Stephen Shaw, Director of Autometrics, commented "We chose to work with Nielsen//NetRatings because they provide reliable and accurate information with a true consistency of service, enabling easy comparison of data from one country to another. Together we have developed The Autometrics Index - a first for the automotive industry." Simple printable version of this article. Email this article to a friend.
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