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ACNielsen Surveys the Best in UK Groceries | November 26 2001 |
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The fastest-growing, top 10 UK grocery brands today are Muller and Flora, both enjoying year-on-year sales growth of a fifth. Checkout magazine's new ranking also reveals a grocery market of intensifying competition, with 61 brands all gaining annual sales. The research, compiled by ACNielsen for the trade title, is published in this week's Checkout magazine. Other key findings from the survey include:
Stephen Foster, editor of trade magazine Checkout, commented "From Coca-Cola at number one to Quavers at number 100, this year's Top 100 brands survey is a clear indication of the power of well-established brands in the UK market. Many of these brands have filled the nation's cupboards, fridges and freezers for decades and the survey illustrates the top brands longevity, and just how hard a task it is for new brands to make their mark on the Top 100. To maintain their position as household names, the majority of the Top 100 brands invest millions of pounds to communicate their messages and brand values in a very competitive market. The truth is no brand can afford to stand still." Greg McDonald, client service manager of ACNielsen, added "It is encouraging to see double-digit growth being achieved by both long-established brands, and more recent arrivals. This year's "climbers" are dominated by brands which have demonstrated continuous innovation. The new entries prove the Top 100 isn't a "closed shop", with contributions from multinationals as well as UK manufacturers." Simple printable version of this article. Email this article to a friend.
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